Matrikon(TM) Enters Phase Two of Reseller Partner Program

    Reseller Partner Program Highlights:
    -   Facilitates cost-effective growth into new geographic and vertical
        markets by combining local knowledge and infrastructure with
        leading-edge Matrikon technology.
    -   Builds a scaleable partner framework that provides value to all
        stakeholders: clients realize value from Matrikon products via local
        experts while Partners are able to provide a new suite of innovative
        products and solutions to their clients.
    -   Second phase of Partner Program focuses on enhancing relationships
        with existing partners, including the establishment of performance
        level agreements and the sharing of best practices to increase market

    EDMONTON, Jan. 21 /CNW/ - Matrikon (TSX:MTK) today reported on the first
phase of its Reseller Partner Program. The Partner Program complements
Matrikon's existing sales and marketing efforts by establishing a distribution
channel through which mature sales and service organizations can provide
Matrikon's leading technology to their client base. This instantly increases
Matrikon's potential install base, while significantly reducing the ramp-up
time and administrative costs associated with a more traditional approach of
organic expansion into new markets.
    "Our Reseller Partner Program is a key component of our Products/Solutions
strategy. It assists the Products business in achieving their mandate of
driving sales of software," said Matrikon's president and CEO, Nizar J. Somji.
"We are developing new sales and distribution channels through partnerships
with organizations who better understand their local business environments.
Our growing Reseller Partner Program will extend our reach and penetration
into new markets, while our own sales team is focused on growing product sales
in our core geographic and vertical markets."

    We have achieved several goals of the first phase of the Reseller Partner

    -   explored new markets and identified growth opportunities
    -   identified leading industrial sales and service companies in
        strategic geographic locations
    -   targeted high-potential prospects and entered partnerships

    The second phase of the Reseller Partner Program is defined by building on
existing relationships with our high-quality partners. Their ability to
provide exceptional service and support as well as grow value helps Matrikon
achieve its goal of a truly global distribution network. Our clients realize
value because our Partners know how to deliver industry leading service
consistent with Matrikon's core philosophy of delivering value, while Partners
gain access to leading-edge Matrikon technology. These Reseller Partners enter
into exclusive or non-exclusive agreements, with performance targets, allowing
us to work together to build and expand new markets for both parties. Top
Control of Quebec and SoftBrasil of Brazil and Bluechips Technology of
Malaysia & Singapore are three leading companies that have signed exclusive
agreements to resell Matrikon technology within the past year.

    Key Reseller Partners with exclusive agreements include:
    Moore Process Control
    TOP Control / Everest Automation
    Bluechips Technology

    In fiscal 2007 we met our goal of growing distribution channels by adding
nine Resellers to the partner program. In addition, sales from distribution
partners increased by 19% over fiscal 2006. In the first quarter, sales
through distribution partners increased by 34% compared to the quarterly
average sales by partners in fiscal 2007.

    About Matrikon

    Matrikon ( is a leading provider of integrated
industrial intelligence solutions that enable manufacturing plants to achieve
operational excellence by transforming production data into knowledge to
predict and prevent problems and optimize operations. Matrikon's customers
achieve agile operations through the combination of external market and plant
data to make informed, intelligent decisions in real-time. With offices in
major cities throughout North America, Australia, Europe and the Middle East
and a global client base including industry leaders in a wide range of process
industries, Matrikon's reach is global.

For further information:

For further information: Nicole Sayler, Matrikon Inc., Corporate
Communications Director, Phone: (780) 485-7238,

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