MasterCard Centre for Hockey Excellence Hosts Community Day

    National poll: Breakaways trump power plays and shootouts for Canadian
    hockey fans

    TORONTO, Sept. 10 /CNW/ - Breakaways, not power plays or shootouts, are
the most exciting moment in a hockey game, according to a new national poll of
hockey fans commissioned by MasterCard Canada as it gets set to celebrate the
new MasterCard Centre for Hockey Excellence with community residents on
Saturday, Sept. 12.

    The poll revealed:

    -   One-in-four hockey fans (39 per cent) find breakaways the most
        exciting moment in a hockey game, followed by power plays (35 per
        cent) and shootouts (14 per cent);
    -   More than half of hockey fans polled (56 per cent) will hang in to
        watch regular season and playoff overtime - no matter how late they
        will need to stay up - or how tired they will be the next day;
    -   One in three hockey enthusiasts (37 per cent) rank "Give it 110%" as
        their least favourite hockey interview cliché with "Hopefully the
        puck starts bouncing our way" a close second (30 per cent);
    -   When asked which retired player Canadians wish they could see play
        today, 50 per cent wanted the "Great One," Wayne Gretzky to return to
        the ice, followed by Mario Lemieux (29 per cent), Steve Yzerman (11
        per cent) and Mark Messier (10 per cent).

    Community Day at the MasterCard Centre for Hockey Excellence

    What:     Join current and alumni Toronto Maple Leafs as MasterCard
              Canada hosts Community Day. Families are invited to skate for
              free and be among the first to experience the new facility.

    When:     Saturday, September 12th. Doors open at noon.
              Free public skate at 2:15 p.m. - 4:15 p.m. and 5:45 p.m. -
              8:45 p.m.

    Where:    MasterCard Centre for Hockey Excellence
              400 Kipling Ave. (Kipling and New Toronto Street)
              Toronto, ON

    Media Photo Opportunity:    Former Maple Leafs' Captains Rick Vaive and
                                Wendel Clark take to the ice with Big
                                Brothers and Big Sisters of Canada at
                                3:30 p.m. in support of MasterCard's Big Fans
                                in Little Seats(TM) national program.

    About the Survey

    The MasterCard National Hockey Poll was conducted from August 31 -
September 3. The online survey is based on a sample of 1,000 Canadians ages
18+. The margin of error for a sample of this size is +/- 3.1%.

    About MasterCard Worldwide

    MasterCard Worldwide advances global commerce by providing a critical
economic link among financial institutions, businesses, cardholders and
merchants worldwide. As a franchisor, processor and advisor, MasterCard
develops and markets payment solutions, processes approximately 21 billion
transactions each year, and provides industry-leading analysis and consulting
services to financial institution customers and merchants. Through its family
of brands, including MasterCard(R), Maestro(R) and Cirrus(R), MasterCard
serves consumers and businesses in more than 210 countries and territories.
For more information go to

For further information:

For further information: or to confirm your attendance, please RSVP by
September 11th to: Sheryl So, Environics Communications, W: (416) 969-2725, C:
(416) 917-1770,

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