Martin Bachmann, New CEO of the Swiss Watch Manufacturer Maurice Lacroix

    ZURICH, Sept. 17 /CNW/ - Picture downloadable for free under:
    From 1 November 2008, Martin Bachmann (46) takes over as CEO of the Swiss
luxury watch manufacturer Maurice Lacroix. For the last seven years Martin
Bachmann has already been involved significantly in the positive development
of Maurice Lacroix as executive board member responsible for the divisions
Marketing/Country Operations.
    Martin Bachmann: "I am really looking forward to the new challenge as
CEO. In recent years Maurice Lacroix has made the leap into the league of
Swiss manufacture brands. Together with my management team, it is my goal to
continue this successful strategy. In so doing, we will, in particular, build
on our innovative strength and creativity with which we also intend to inspire
our customers in the coming years."
    Martin Bachmann's successor for the position of Director of Sales/Country
Operations is 40-year-old Marc Glaser, who returns to the brand after four
years; marketing will report to Sandro Reginelli on the executive level.

    About Maurice Lacroix

    Since launching its first watch in 1975, Maurice Lacroix has evolved to
become a sought-after manufacture brand known for its complex movements. Since
the beginning of the 1990s it has focused on developing attractive additional
options with elaborate, surprising mechanisms. Important milestones in the
brand's history include Maurice Lacroix's 2003 Masterpiece Double Retrograde,
with a highly complex mechanism for the two retrograde displays developed
entirely in-house, as well as the design of a three-quarter-plate bridge in
2005, first used for the Masterpiece Lune Retrograde. Its high-quality
manufacture movements and the production of complex components for mechanical
calibers propelled Maurice Lacroix into the rank of an exclusive Swiss watch
manufacturer at the end of 2006. It achieved another coup with the launch of
Memoire 1, the first mechanical watch with a memory function, officially
presented at Baselworld 2008.
    Maurice Lacroix is one of the few independent watch manufacturers and has
around 300 employees worldwide, about 200 of whom are located at its
international headquarters in Zurich and its production sites in Saignelegier
and Montfaucon in Switzerland.

For further information:

For further information: Maurice Lacroix S.A., Stephane Waser,
International Marketing Manager, Tel: +41-44-209-11-11, Mobile:
+41-78-850-99-33, E-Mail:

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