Manulife Mutual Funds ranks first in customer service for sixth consecutive year


    TORONTO, March 5 /CNW/ - For the sixth consecutive year, Manulife Mutual
Funds, a division of Elliott & Page Limited, has been named the best in Canada
for customer service among its competitors, according to an ongoing study by
Environics Research Group.
    "Customer service is the essence of our business," says Guy Vaillant,
Vice-President, Individual Wealth Management Operations, Manulife Financial.
"I am pleased to see our continuous employee development program significantly
contributes to meet our broker and advisor needs to fulfil their clients'
service expectations. We contribute to our distributors' success by offering
good products and effective sales support with service leadership."
    The 2006 Call Audit study measured customer service representatives at 15
mutual fund companies on various skills including: professionalism, knowledge,
plus overall value-added service to clients. It also measured client service
    The annual Call Audit study between January and December 2006 was based
on about 4,500 telephone calls to client service departments by advisors,
brokers and their assistants. Manulife Mutual Funds ranked highest in the
study with an overall score of 85 out of a possible 100 points, above the
industry average of 80.7.
    "Our team's focus is client centric," says Cathy Beck, Manager Customer
Service Centre. "Our customer service culture ensures that we are constantly
striving to enhance the client experience with Manulife Investments. We are
very proud of our team's commitment to excellence."

    About the Environics Research Group

    Established in 1970, Environics Research Group is one of Canada's most
respected research companies. It has Canadian offices in Toronto, Montreal,
Ottawa and Calgary. The company's financial service group specializes in
conducting research with Canada's personal financial advisors and their
clients. Questions about this research may be directed to David MacDonald,
Vice President, Environics Research Group at (416) 969-2814.

    About Manulife Financial

    Manulife Financial is a leading Canadian-based financial services group
serving millions of customers in 19 countries and territories worldwide.
Operating as Manulife Financial in Canada and Asia, and primarily through John
Hancock in the United States, the Company offers clients a diverse range of
financial protection products and wealth management services through its
extensive network of employees, agents and distribution partners. Funds under
management by Manulife Financial and its subsidiaries were Cdn$414 billion
(US$355 billion) as at December 31, 2006.
    Manulife Financial Corporation trades as 'MFC' on the TSX, NYSE and PSE,
and under '0945' on the SEHK. Manulife Financial can be found on the Internet

For further information:

For further information: Media contact: Tom Nunn, Manulife Financial,
(519) 594-8578,

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