Manitoba Reforestation Project Becomes Third Canadian Forest to Benefit from Enterprise Rent-A-Car's 50 Million Tree Pledge

    Ceremony held on-site to celebrate planting of 150,000 pine seedlings in
    area devastated by hurricane-force winds

    WINNIPEG, Sept. 24 /CNW/ - A ceremony to celebrate the final stages of a
tree planting project will be taking place at 11:00 a.m. (CDT) today at the
reforestation site in the Sandilands region of Southeastern Manitoba. The
reforestation effort is thanks in part to a donation by Enterprise Rent-A-Car,
North America's largest rental car company. The planting, the third Canadian
project under Enterprise Rent-A-Car's pledge to plant 50 million trees over 50
years, includes 150,000 Red and Jack Pine seedlings.

    The 50 Million Tree Pledge is part of an aggressive environmental
commitment that includes:
       -   Offering consumers the world's largest fleet of fuel-efficient
       -   Embracing new, clean technologies such as E85-capable FlexFuel
           vehicles and hybrid vehicles.
       -   Funding renewable fuels research through a $25 million gift that
           created the Institute for Renewable Fuels at one of the world's
           leading plant research centres.
       -   Launching an industry-leading consumer carbon offset program that
           enables customers to offset the carbon emissions associated with
           the average vehicle rental - with a dollar-for-dollar company
           match up to $1 million to fund additional projects.

    "Today's ceremony is small compared to the majesty of the future forest
that will return because of this project," said Brian Oddy, Enterprise's Vice
President and General Manager for central Canada. "Being part of the
ceremonial planting makes me proud to be part of a company that is so
committed to these types of reforestation projects, both today and over the
    The forest in Manitoba is the latest project that Enterprise Rent-A-Car
and its Canadian partner, Tree Canada, identified as an area in need of
reforestation. The two previous reforestation projects both took place in
British Columbia, the first in Lillooet in April 2007 and the second near
Kamloops in June of the same year.
    In the summer of 2005, a large area of Southeastern Manitoba's forest was
destroyed by an intense windstorm. The 150 km per hour winds uprooted and
destroyed more than 180,000 cubic meters of mature pine forest in and around
an 800 hectare area surrounding the community of Sandilands, located within
the rural municipality of Piney in Southeastern Manitoba.
    The Enterprise Rent-A-Car 50 Million Tree Pledge is a historic commitment
to plant 50 million trees over the next 50 years at a total cost of
$50 million U.S. in today's dollars. A private/public/nonprofit partnership of
Enterprise, the Arbor Day Foundation and its Canadian partner, Tree Canada,
along with the U.S. Forest Service, the 50 Million Tree Pledge is a long-term
commitment to help restore public lands that are badly in need of
    Michael Rosen R.F.P., President of the Tree Canada says, "The trees
planted at this site will help the community and make Canada a greener,
healthier place to live. We are proud to work with our partners, Enterprise
and the Arbor Day Foundation in making this vision a reality in the years to
    The Manitoba Forestry Association, under the direction of the Tree Canada
selected the planting site in the Rural Municipality of Piney.
    "I'm proud to be part of this worthwhile tree planting initiative," said
Ken Fosty, Tree Canada Community Adviser and Manitoba Forestry Association
Extension Officer. "These seedlings will provide multiple benefits for the
residents of southeastern Manitoba. Once established, tree cover will reduce
soil erosion, provide recreational opportunities for the local residents and
restore wildlife habitat. We are thankful that Enterprise Rent a Car and the
Arbor Day Foundation continue to do their part to improve our environment."

    About Enterprise Rent-A-Car

    Enterprise Rent-A-Car has more than 400 locations across Canada,
including more than 21 locations serving airports, resulting in a total
economic impact in Canada of more than $1.5 billion annually. Enterprise is
North America's largest car rental company in fleet size, number of locations,
and annual revenue. Enterprise has ranked highest in customer satisfaction
among airport rentals in eight out of the past nine years, according to J.D.
Power and Associates Rental Car Satisfaction Study(SM).
    Reservations can be made in the office, by phone or online. To locate the
Enterprise office nearest you call 1-800-Rent-A-Car, or visit
    More information about Enterprise's environmental initiatives can be
found at

    About the Arbor Day Foundation

    The Arbor Day Foundation is a nonprofit, environmental education
organization of nearly one million members, with a mission to inspire people
to plant, nurture, and celebrate trees. More information on the Foundation and
its programs can be found at

    About Tree Canada

    Tree Canada is a not-for-profit charitable organization established to
encourage Canadians to plant and care for trees in urban and rural
environments. A winner of the Canadian Environmental Award (2007), Tree Canada
engages Canadian companies, government agencies and individuals to support the
planting of trees, the greening of schoolyards, and other efforts to sensitize
Canadians to the benefits of planting and maintaining trees. To date, more
than 75 million trees have been planted, more than 450 schoolyards have been
greened, and Tree Canada has organized 7 national urban forestry conferences.

For further information:

For further information: Jason Graham, mobile - (647) 202-3819,; or Kaleigh Sainthill, (416) 968-7311 x222,

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