TORONTO, Dec. 5 /CNW/ - For Canadian employers, being recognized as an
'Employer of Choice' has never been more important. Low unemployment rates and
shifting demographics mean the next generation of employees are looking for
companies that are dedicated to employee development and ensuring individuals
are provided with the tools they need to maximize their potential.
The AIR MILES Reward Program, Canada's premiere coalition loyalty
program, is committed to development at every level. In fact, AIR MILES was
recognized, together with Canadian Management Centre, with the Gold Canadian
Award for Training Excellence from the Canadian Society for Training and
Development for an innovative managers training program at an awards ceremony
"With the recent growth and diversity of AIR MILES' business, it has
become important to focus on enhancing our effective leadership capabilities
for new and current managers," says Gord MacDonald, vice president of human
resources, AIR MILES Reward Program. "The Make It Happen: Leadership
Fundamentals program provides us with a valuable tool for improving employee
retention and engagement, as well as growing talent within the organization.
It has helped prepare managers for success and provided them with a strong
understanding of what's expected of them in their role."
The award-winning program was developed by Canadian Management Centre to
equip managers at AIR MILES with the knowledge and necessary skills to
communicate effectively, lead by example, coach with direction, and foster the
growth and development of teams.
"Canadian Management Centre worked closely with AIR MILES to design and
implement a foundational manager training program that maintained an approach
consistent with the company's brand image and culture," says Bruce Peer,
president, Canadian Management Centre. "The program was designed to increase
managerial effectiveness while also delivering measurable impact and
sustainable change in behaviour and performance."
The Make It Happen: Leadership Fundamentals program is successful because
it inspires engagement from both the participants and the senior management
team to support the learning in the organization and achieve the desired
results. To ensure managers are motivated to apply what they learn back on the
job, they are involved in a continuous learning process rather than a single
training 'event.' The program includes a variety of approaches, such as active
instructor-led sessions, opportunities for self-study, and introspection.
The Make It Happen: Leadership Fundamentals program ranked high in all
categories of the judging criteria for the CSTD Canadian Awards for Training
Excellence and won on the following merits:
- Originality - the program demonstrated ingenuity and creativity in
the design to meet the needs of the managers
- Instructional Design - a comprehensive program was developed that
respected adult learning principles and included learner support
throughout the series with encouragement to implement their learning
- Evaluation Strategy - Kirkpatrick's method of evaluation was built
into the program and was carried out effectively with Kirkpatrick's
- Packaging - the materials were very professionally presented and were
visually appealing to the learner demographic
- Communication Style - the program used straightforward business
communication that was relevant to the managers
The Canadian Society for Training and Development, Canada's largest
national association for workplace learning and performance practitioners,
developed the Canadian Award for Training Excellence to recognize exemplary
Canadian workplace learning and performance programs.
About the AIR MILES(R) Reward Program
The AIR MILES(R) Reward Program is Canada's premier coalition loyalty
program, with more than 9 million active Collector accounts representing
approximately two-thirds of Canadian households actively collecting AIR
MILES(R) reward miles with the recognizable blue card.
The AIR MILES(R) Reward Program allows Collectors to earn travel,
leisure, entertainment and other lifestyle rewards quickly, simply by doing
their everyday shopping for products and services at AIR MILES Sponsors.
Collectors can shop and collect AIR MILES(R) reward miles at more than 100
brand-name Sponsors across the country, representing thousands of retail and
service locations nationally, including BMO Bank of Montreal, Mosaik
MasterCard, RONA, Shell, SportChek (Sports Experts), American Express, The
Shoe Company, A&P, Sobeys, Safeway, IGA, and airmilesshops.ca.
The AIR MILES(R) Web site is www.airmiles.ca.
About Canadian Management Centre
For more than 40 years, Canadian Management Centre has provided the
Canadian business community with the professional development and management
training needed to improve individual and organizational performance - and
achieve bottom-line results. Each year, more than 12,000 business
professionals acquire the latest in training and development through Canadian
Management Centre's open enrollment programs and Corporate Learning Solutions.
With a faculty of skilled instructors, Canadian Management Centre now offers
more than 100 high-quality courses in the areas of: business training, career
training, customer service training, leadership training, marketing training,
project management training, sales training and IT professional development. A
part of a global not-for-profit organization, Canadian Management Centre
offers corporate training solutions through leadership seminars, sales
seminars and more. For more information, visit www.cmctraining.org.
For further information:
For further information: Melanie Rockliff, Maximilian Nchama, Palette
Public Relations, (416) 703-9859 ext. 14, 17, email@example.com,