Management coaching is coming of age - Canadian Management Centre commissions global study on effective workplace coaching

    TORONTO, July 14 /CNW/ - If half of our Olympic athletes set off for
Beijing without a coach, Canada's chances for a place on the podium would be
dashed before the plane left the departure gate. Coaching's impact on
performance has never been doubted in sports, but in business, the subject is
often met with either skepticism or unrealistic expectations.
    A global study on effective coaching from business training and
organizational development experts Canadian Management Centre and their
international affiliates revealed a pronounced and positive shift in managers'
attitudes towards coaching. Once a "nice-to-have" tool in the human resource
manager's toolbox, coaching is increasingly being seen as a strategic
instrument to improve individual performance and develop leadership potential.
    Coaching: A Study of Successful Practices revealed that an overwhelming
number of the 1,030 executives surveyed worldwide believe coaching is
associated with improving individual performance and developing high-potential
employees/leaders. The study also revealed that coaching is only used by half
of today's companies - 52 per cent of North American businesses and 55 per
cent of international companies have programs in place. Moreover, of those
organizations that do not currently have coaching programs in place, 37 per
cent of North American and 56 per cent of the international respondents claim
to have plans to initiate coaching.
    Nearly one-third of respondents in the study were Canadian.
    "The days of viewing coaching as a cottage industry of questionable value
are over," says John Eckmire, who leads Canadian Management Centre's coaching
practice. "For human resource managers looking to optimize the performance and
potential of their existing labour pool, coaching can no longer be ignored."
    The study also concludes that coaching will be a competitive advantage
for companies who are quick to recognize its merits and implement a focused
    "As workforce demographics shift and boomers retire, ensuring high
retention levels and attracting a steady stream of talent with leadership
potential will become essential to the continued success of Canadian
businesses. Coaching can play a vital role in developing high-potential
employees - one-on-one contact reveals strengths and helps managers plot a
path for career growth through consensus-building," explains Eckmire.
    Respondents also stated that using coaching as an integrated part of a
training or development program is the method most highly correlated with
coaching success. "The combination of training followed by several coaching
sessions can significantly boost training effectiveness, resulting in better
and sustainable behavioural change by managers. When you think about it, it's
just common sense to combine them."
    The study also revealed several guidelines for implementing a successful
coaching program:

    1.  Clarity of purpose counts: Companies that have a clear reason for
        using a coach are more likely to rate coaching programs as

    2.  Evaluating coaching's performance may help boost success rates:
        Respondents who reported that they frequently use a measurement
        method for coaching were more likely to report success in their

    3.  It pays to match the right coach with the right client: Matching
        people according to expertise and personality seems to be the best
        strategy for coaching success.

    4.  External coaches, while more expensive, are strongly preferred by a
        margin of 5:1 versus internal coaches.

    Coaching: A Global Study of Successful Practices was commissioned by
Canadian Management Centre, American Management Association and the Institute
for Corporate Productivity. The full report is available online at

    About Canadian Management Centre

    For more than 40 years, Canadian Management Centre has provided the
Canadian business community with thought leadership on the professional
development and management training needed to improve individual and
organizational performance - and achieve bottom-line results. Headquartered in
Toronto, Canadian Management Centre offers more than 100 programs to
individuals and organizations in Toronto, Calgary, Montreal, Vancouver and
Ottawa that span a variety of vital business disciplines, including:
leadership and management training, sales and project management and customer
service. Each year, more than 12,000 business professionals acquire the latest
in training and development through Canadian Management Centre's
open-enrollment programs, blended-learning and corporate learning solutions.
With a faculty of skilled instructors, the Centre offers courses in the areas
of: business training, career training, customer service training, leadership
training, marketing training, project management training, sales training and
IT professional development.
    Canadian Management Centre also works with a wide array of high-profile
corporate clients. Canadian Management Centre won the 2007 Gold Canadian Award
for Training Excellence from the Canadian Society for Training and Development
for Making It Happen: Leadership Fundamentals, a leadership training program
developed for AIR MILES.
    Canadian Management Centre is affiliated with the American Management
Association International network, a global not-for-profit organization that
provides a full range of management development and educational services to
individuals, companies and government agencies worldwide. For more
information, visit

For further information:

For further information: Maximilian Nchama, Anthony Westenberg, Palette
Public Relations, (416) 703-9859 ext. 17, 25,,

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