Making Ontario Tourism More Competitive

    McGuinty Government Supporting Niagara Region

    NIAGARA FALLS, ON, Jan. 26 /CNW/ - The McGuinty government is making
Ontario's tourism industry more competitive, said Tourism Minister Peter
    Fonseca made the remarks at the welcome reception of the 13th Niagara Ice
Wine Classic. Fonseca toured the region this past week, meeting with local
representatives and stakeholders.
    As part of his tour, Fonseca announced the McGuinty government will

    -   $70,000 to the Ice Wine Classic to assist with development and
        programming and
    -   $46,500 to help promote the Niagara Ice Wine Festival.

    "The McGuinty government has a new approach to marketing Ontario that
will help us capture our share of the growing global tourism market," said
Fonseca. "Ontario's Niagara Region has a well-deserved reputation for offering
tourists a world-class experience, and we are helping to bring that experience
to a wider audience."
    In addition to the $116,500 to assist the two ice wine festivals, the
government recently announced, as part of its Fall Economic Statement, a
$30-million expansion of its tourism marketing campaigns. The new funding

    -   $20 million to expand tourism marketing initiatives that will attract
        new domestic and international visitors to communities and to major
        attractions across Ontario and
    -   $10 million to double the funding available for economy-boosting
        festivals and special events to promote tourism throughout the

    Other events on Fonseca's tour included:

    -   Delivering a keynote address about the Ministry of Tourism's new
        approach to marketing Ontario's tourism experiences
    -   Attending the First Annual Niagara Falls Tourism Member Appreciation
        Reception as Guest of Honour and speaking to the Members of the Board
        at the Annual General Meeting of The Shaw Festival
    -   Meeting with the Niagara Falls Chamber of Commerce, the Niagara Parks
        Commission, the Wine Council of Ontario, Niagara Culinary Institute,
        Fort Erie tourism stakeholders, Niagara Falls Mayor Ted Salci,
        officials with the Niagara Convention Centre and the Steering
        Committee of Destination Niagara.

    Disponible en français


For further information:

For further information: Contacts: Alicia Farrow, Minister's Office,
(416) 325-4543; Gary Wheeler, Communications Branch, (416) 325-8391

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Ontario Ministry of Tourism

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