Make Way for the Ford Racing Festival on Crescent Street

    Popular summer event offers an incredible assortment of activities and

    MONTREAL, July 28 /CNW Telbec/ - The NASCAR excitement is coming to town,
and again this year the celebrations marking the return of the Nationwide
series race extend to the downtown core with the presentation of the popular
Ford Racing Festival on Crescent Street, presented by Miller Genuine Draft,
sponsored by Ford Fusion. The event, from July 31 to August 2, features three
days and nights of pulsating activities taking place between Ste. Catherine
and de Maisonneuve streets.
    "We are thrilled to be partnered with the Ford Racing Festival on
Crescent Street again this year," said Reg Modjeski, partnerships and events
manager, Ford of Canada. "At Ford, we are showing Canadians that we are
'powered by you' and 'propulsée par vous.' Events like this give us the
opportunity to join with race fans in a celebration of this exhilarating sport
in Montreal."
    "In the summer time, Montreal is a city of fun, festivals and motorsports
- and the Ford Racing Festival combines all of these elements," said Brian
Fogt, the president of BBF Promotions and Events, which has lined up an
exhilarating array of exhibits, attractions and entertainment for visitors to
enjoy. "Whether you're a NASCAR fan or a person that simply likes to be where
the action is, this year's Festival is the place to be."
    Interactivity is a big part of the 2008 Festival. The Ford Racing Pit
Stop Challenge provides Festival-goers with the chance to find out what it's
like trackside as a crew member changing a tire on a real NASCAR Nationwide
Ford Fusion race car. The Ford Crew Chief Challenge provides visitors with an
opportunity to put together the parts of real engines, just as a race team's
crew chief would do.
    And what would a racing festival be without an awesome display of
vehicles. The Northern Tool Craftsman Ford F-150, Fox Ford Fusion showcar,
NASCAR Nationwide Ford Fusion showcar, Ford Focus World Rally car, Miller cup
Ford racing Mustang challenge series Mustang FR500S and the one-of-a-kind
Wayne Gretzky autographed No.99 Ford GT are just a few of the impressive
vehicles that are sure to attract considerable interest. So, too, is the
line-up of Ford NASCAR Nationwide series drivers on hand for an
autograph-signing session at 6 p.m., following Thursday night's 5 p.m. opening
ceremonies. Drivers in attendance include Marcos Ambrose, Kelly Bires, Brad
Coleman, Colin Braun and Boris Said.
    Festival-goers that stop by the Ford Racing tents can enter a contest for
the chance to win an exclusive NASCAR Ford Racing Fan Pack, making their trip
to this year's event even more rewarding. Other booths at the Festival will
also have giveaways, as well as a draw at the Cintron booth for the chance to
win loge seats to an upcoming Céline Dion concert.
    The Ford Racing Festival's presenting sponsor, Miller Genuine Draft, will
be prominent on site, with a luxurious lounge for the public to come and enjoy
the festivities, in a setting that includes a red carpet, fresh hibiscus, a
bouncer at the door and an elegant hostess. "We are proud to be back as a part
of the Crescent Street Festival" exclaimed Sylvain Gagnon, Molson's
Sponsorship and Events Manager.
    Visitors that want to test or sample products will be in their element at
the Best Buy booth, where they can try out a NASCAR racing simulator, and at
the Cintron booth, highlighted by its newest energy drink. The official Jack
Daniel's NASCAR vehicle will be on display throughout the three days, and will
be started and revved to give the public even more of a racing sensation. For
motorcycle enthusiasts, Harley Davidson will have bikes on display.
    The Ford Racing Festival runs from noon to 11 p.m., Thursday to Saturday,
culminating in rock concerts every evening on the Ford Fusion stage. On
opening night, Beat the Heat and Rise Up take to the stage at 7 and 9 p.m.
respectively, while Friday night's performers are Kashmir and Rebound, with
Ruff Edge and Atomic capping the Festival on Saturday evening. DJ Lou and
guest will provide entertainment on all three days.
    "The merchants in the Crescent Street area are delighted to play host to
the Ford Racing Festival, which has become a much-anticipated event on the
city's entertainment scene," said Bernard Ragueneau, president of the Crescent
Street Merchants Association. "We are proud to be the hub of activities, and
pleased to have the opportunity to welcome the many visitors that participate
in the Festival."
    As the exhilarating feel of racing rolls back into town, Crescent Street
promises to deliver even more excitement than that found on the track.

For further information:

For further information: Johanne Lépine/Julie Tremblay, Torchia
Communications, (514) 288-8290, ext. 234/214,

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