Make National Hunger Awareness Day (June 2): National Hunger Action Day

    Donate to your local food bank from June 2-12 and Kraft Canada will match
    donation dollar-for-dollar up to $150,000

    TORONTO, June 1 /CNW/ - In honour of National Hunger Awareness Day
tomorrow, Food Banks Canada and Kraft Canada are calling on Canadians to
donate funds to their local food banks. Through the Kraft Hunger Challenge,
running June 2 - June 12, Kraft will match donations dollar-for-dollar up to
$150,000, so food banks can buy essential food for Canadians in need.
    In 2008 more than 700,000 Canadians were assisted by community food banks
each month and more than a third of those who received assistance were
children.(*) Keeping shelves stocked during the summer months, when many people
are preoccupied with their holidays, is particularly challenging for food
banks. With the current economic climate, Food Banks Canada is concerned about
greater stress on food bank reserves this summer.
    "Each year on National Hunger Awareness Day when we raise awareness of
the issue of hunger in our own backyards, people often call us concerned,
asking what they can do to help," said Katharine Schmidt, Executive Director,
Food Banks Canada. "This year, one very easy way all Canadians can take action
to reduce hunger is by donating during the Kraft Hunger Challenge."
    Running in every province, funds raised through the Kraft Hunger
Challenge will be used to purchase much-needed food supplies. Over the past
five years, the annual Kraft Hunger Challenge has raised more than $2.5
million for food banks across Canada. This year, Food Banks Canada is hoping
to surpass the over $500,000 raised through the Kraft Hunger Challenge in
    "With food banks bracing for a very difficult summer meeting community
needs, we encourage Canadians to rise to the challenge and support the Kraft
Hunger Challenge," said Dino Bianco, President, Kraft Canada Inc. "Our
donation provides an important base to this fundraising campaign, but it's up
to all of us to make sure food banks can provide hungry Canadians with the
food they need."
    Canadians can donate to the Kraft Hunger Challenge online at, or by mail, phone or in person at all participating
food banks. Donors can also mail donations to Food Banks Canada c/o Kraft
Hunger Challenge, 2968 Dundas Street West, Suite 303, Toronto, Ontario M6P 1Y8
or call 1-877-535-0958. A tax receipt will be issued for all donations over

    About Kraft Canada
    Kraft Canada has a long-standing partnership with Food Banks Canada to
lead the fight against hunger in Canada. Kraft Canada donates an average of
one million pounds of food to Food Banks Canada each year to help feed hungry
families. Kraft Canada also contributes to Food Banks Canada through the
funding of programs designed to raise awareness of the hunger issue in Canada.
Kraft Canada, with corporate headquarters located in Toronto, Ontario, is the
largest food and beverage manufacturer in the country.

    About Food Banks Canada
    Food Banks Canada is a national charitable organization representing the
food bank community across Canada. Our members and their respective agencies
serve approximately 85 per cent of people accessing emergency food programs
nationwide. Our mission is to meet the short term need for food and find
long-term solutions to reduce hunger. Visit for more

    (*) Source: HungerCount2008, Food Banks Canada. For the complete 2008
    HungerCount report please go to:

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Marzena Gersho, Food Banks Canada, Tel: (416)
203-9241 ext. 28, Email:; Cathy Cowan, Cowan &
Company, Tel: (416) 462-8773 ext. 11, Email:

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