Majority of Vancouverites "Weigh In" on their preference to follow a budget rather than a diet in 2008

    Capital One offers Prime +0.9% MasterCard to help "Lose the Rate"

    TORONTO, Jan. 28 /CNW Telbec/ - A new survey released by Capital One
Canada reveals that the 48 percent majority of Vancouverites are staying away
from making New Year's resolutions altogether, but if they had to choose,
almost three-quarters (71 percent) would rather follow a budget than a diet.
Of those that have made resolutions, long-term fitness - both financial and
physical - appears to be the goal. Fifteen percent of Vancouverites say they
have resolved to get physically fit, while 13 percent resolve to get in shape
    The survey also shows that many people in Vancouver are on the right
track to financial fitness. Two-thirds (66 percent) of those questioned say
they either stuck to their budget for holiday shopping or saved money.
However, the survey also revealed that 31 percent of Vancouverites do not know
the interest rate on their primary credit card and a majority of them
(54 percent) do not know that there are low-interest options available in the
    "It's wonderful that people in Vancouver are planning to take an active
role in securing their financial future in 2008," says Pam Girardo of Capital
One Canada. "January is the perfect time to set financial goals for the coming
year and to make a plan to help you get there. We are pleased to offer
consumers the Prime +0.9% Platinum MasterCard, with no annual fee or balance
transfer fee, to help people achieve their New Year financial goals."
    To celebrate its Prime +0.9% MasterCard, Capital One has launched a "Lose
the Rate" promotion, playing off the weight loss resolutions that are
prominent at this time of year. A Capital One "Lose the Rate" Running Team
will be hitting the streets of Vancouver over the next few weeks to pass out
healthy snacks and remind Vancouverites that interest rates can be an
important factor in getting financially fit. Capital One also launched an
online "Win your Balance Transfer" contest for a chance to win up to $10,000.
More information about the contest can be found at .
    The Prime +0.9% card, currently Canada's lowest long-term rate,
eliminates the hassle for consumers who are tired of continually checking
credit card rates - and often switching cards - to ensure that their interest
rate remains competitive. The card's interest rate equals 0.9 plus the prime
lending rate.
    Other features of the Prime +0.9% Platinum MasterCard include:

    - Long-term interest rate equal to the Canadian prime rate +0.9% on
      purchases and balance transfers
    - No annual fee
    - No balance transfer fee
    - $0 fraud liability for fraudulent or unauthorized charges
    - Ability to choose your own payment date

    For more information on Capital One cards and services, and tips on how
to manage credit effectively please visit Capital One's web site at .


    B-Roll and photographs of the Vancouver event are available at the listed
    times and co-ordinates:

    On-Demand Coordinates / URL: Is now available at

    Survey Methodology

    The Ipsos Reid survey was conducted from January 7th to 10th, 2008. For
the survey, a representative randomly-selected sample of 455 adults in the
Vancouver region were interviewed by telephone. Margin of error is +/-4.59
percent, nineteen times out of twenty.

    About Capital One

    Located in Toronto, Ontario, Capital One has offered Canadian consumers a
range of competitive MasterCard(R) credit cards since 1996, when the company
first introduced the Platinum MasterCard(R) in Canada. Capital One Canada is a
division of Capital One Bank, a subsidiary of Capital One Financial
Corporation of McLean, Virginia (NYSE:   COF).

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Pam Girardo, Capital One, (416) 549-2783,

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