Major shake-out predicted for Canadian real estate industry - brings their unique vision and brand to the Vancouver Franchise Show

    MONCTON, Sept. 24 /CNW/ - Ken LeBlanc, CEO of, is used
to making dramatic predictions. He's currently in a upbeat mood, forecasting a
decline in the number of Canadian real estate agents by 20-30%, a loss of up
to 20 000 jobs over the next few years. Far from gloomy, Ken LeBlanc's
unsettling vision is delivered from eyes that shine with optimism. And why
shouldn't they? is the envy of the Canadian franchise
industry, and a growing thorn in the side of more than a few disgruntled real
estate agents countrywide. is prospering while gloomy agents
sit sad-faced on the sidelines, watching their game slip away. is, in essence, taking money from the agents and giving it
back to home owners.

    Sell Your House. Pay Yourself.

    Their mantra sounds so simple because it is so simple. The company is
founded on the belief that home sellers don't always get value from signing up
with traditional agents. Whopping commissions of $5000 to $30 000, averaging
5 to 7% of the home value, do not always reflect the worth of the service.
Beyond that, knows that most Canadians can do it themselves.
Certainly the 'For Sale By Owner' (FSBO) crowd know this but they struggle
with invisibility. Home sellers need marketing help but they don't necessarily
need someone to show prospective buyers around their house as they're more
than qualified to do that. Enter and their franchisees.
Fuelled with a supercharged, state-of-the-art web site, they flow an audience
of buyers to their clients.
    More than just web savvy, they guide private home sellers through their
process with cutting edge marketing tools and award winning packaging (have
you seen the round signs??). They won the Canadian Franchise Association's
Award of Excellence this year, the first Atlantic Canadian company to do so.
They are leaders in a field of one and they are growing rapidly.
    So why the massive job loss prediction within the real estate sector? Ken
LeBlanc says that it's twofold. First, the free-flying days of 'stick a sign
in the ground and it's sold' are vanishing. The new reality of a more balanced
market is seeing agents squeezed out from their arguably bloated ranks.
Commissions, though grossly generous, are spread too thinly across many hungry
mouths. A recent UBC study found that Vancouver house prices could be
overpriced by as much as 10%, remove the commission and that brings prices
down toward a more natural state which could result in boosting sales.
Secondly there's the groundswell in public support and acceptance of the concept. "Whether you live in Victoria or Charlottetown - our
franchisees report that most folks aren't overly excited to give up their hard
earned equity to an agent regardless of their smooth talk", says LeBlanc.
    On the subject of commission - the company estimates that Vancouverites
paid over 1 billion dollars in real estate commission last year alone. The
industry calls this "economic spin-off" while they call it "near robbery".
"That's a crazy amount of money - that tells us that this is a region that
will really benefit from our program," says LeBlanc, adding "we hope to meet
with entrepreneurs willing to take us up on this opportunity." The company
predicts that the private sale segment of the Canadian market will continue to
grow, accounting for 50% of residential sales within the next few years.
That's double from where it stands today and if accomplished would steer
nearly 20 Billion dollars back in the hands of home sellers. has re-engineered the transactional element of real
estate sales, dissecting the component parts and placing them in the hands of
specialists. They do the marketing, the eminently qualified home owner shows
the property, and the lawyer (yes, the same lawyer that gets involved in
old-fashioned real estate transactions) does what he/she always
does...protects the home seller.
    The partners and franchisees are confident that they are
the face of today and tomorrow. LeBlanc and his team make no apologies for
poking holes in the balloons of traditional real estate or telling them that
they're still in the 20th century. The banter between traditional agents and will likely continue for a very long time. Ken LeBlanc, not
afraid of humility, knows there will always be a place for great real estate
agents. Some people simply don't want to sell their own house and acknowledges this fact. Ultimately it's the consumer who
decides where the market goes and, by all accounts, it appears that an
industry facelift is already underway.

    About us is unlike any ordinary real estate company. In fact,
we're not agents or brokers. That's because from day one, we knew we could be
something different - something much better. Simply put, we use the power of
the internet combined with our experts on the ground in your community to
provide a safe and practical way for buyers and sellers to connect while
avoiding the high cost of commission. Instead of commission, we charge an
affordable marketing fee (as low as $349 and collect absolutely no commission
when your property actually sells. You keep the money. That's the way. That's fair right?

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Walter S. Melanson, PSP, Director of
Partnerships, (866) 666-9744 ext 103,,

Organization Profile

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890