Major Event Sponsor Announced for IABC NL Pinnacle Awards

    ST. JOHN'S, Feb. 13 /CNW/ - The Newfoundland and Labrador chapter of the
International Association of Business Communicators (IABC) announced today
that m5pr, a St. John's-based public relations agency, has come on board as a
gold level sponsor for this year's IABC Pinnacle Awards Gala in St. John's.
    "We are very proud to be this year's IABC Pinnacle Awards sponsor," said
Karen McCarthy, vice-president m5pr. "We, at m5pr, recognize that there is
great work being done in the field of communications in this province and this
event provides a prime opportunity to showcase that talent."
    "We are delighted to have m5pr as our gold level sponsor for this year's
awards," said Kathy Dicks-Peyton, Chair of the Pinnacle Awards Committee.
"Their involvement demonstrates commitment to the communications profession
which IABC actively promotes."
    The Pinnacle Awards, which are taking place at Clovelly Golf Course on
June 5 this year, showcase excellence in business communications. The awards
program is comprised of 18 categories divided into three divisions:
communication strategy, communication tactics and communication creative. The
communications strategy division has been expanded this year to include issues
management and crisis communication, human resources and benefit
communication, and brand communication. Awards of excellence for individuals
are also offered.
    Colleen O'Leary, president of the local chapter of IABC, said: "The
Pinnacle Awards are open to communications professionals across Newfoundland
and Labrador, both IABC members and non-members. It's a great opportunity to
get recognized for work done in 2007."

    m5pr is a full-functioning public relations firm based in St. John's, NL,
conducting business throughout the Atlantic region and beyond. m5pr provides a
vast array of services including media relations, stakeholder relations,
crisis communications counsel, strategic communications counsel, government
relations services and event planning. m5pr is a division of m5 Marketing
Communications, which has been in operation for over 25 years with offices in
St. John's, Halifax and Moncton.

    IABC is an international network of communications professionals. The
association's goal is to promote excellence in communications by offering
opportunities for networking, expanding knowledge, and ensuring quality
through ethics and accreditation.

    The deadline for Pinnacle Awards submissions is March 24. For details
about the event and submissions, please visit

For further information:

For further information: Kathy Dicks Peyton, Chair, IABC NL Pinnacle
Awards, (709) 778-1566, Cell: (709) 689-9279,; Karen
McCarthy, VP Communications, m5pr, (709) 753-5559, Cell: (709) 693-5872,

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