Major campaign in support of Banques alimentaires Québec: the SAQ offers you generous wines

MONTREAL, May 9 /CNW Telbec/ - The Société des alcools du Québec (SAQ) is joining with the Banques alimentaires Québec (BAQ) network of food banks and placing its outlet network at BAQ's service to support food assistance in Quebec. Between May 13 and 15, consumers will be encouraged to visit their local SAQ outlet and buy a bottle of white wine. For each bottle of white wine sold, the SAQ will donate $1 to BAQ. In addition, for each bottle purchased of six whites placed at certain aisle ends, the supplier concerned will donate $1 to $1.50 to BAQ. Customers will also be urged to make a $3 donation at the checkout counter, and those who do will receive a booklet of taste tag stickers.

Long associated with the pleasures of the table, the SAQ believes that Quebecers are entitled to have enough to eat. By joining forces with Banques alimentaires Québec and holding this fundraising activity in its outlet network, the SAQ hopes to make its customers aware of this cause and to make a real difference for the less fortunate members of our society.

Also aware of the importance of the cause, comedian, storyteller and television host Boucar Diouf has agreed to get involved with the campaign against hunger. "Food assistance is probably the cause that matters the most to me," he says. "Every day we're reminded that, even here in Quebec, hundreds of thousands of people find themselves with very little to eat or facing the terrible decision of whether to buy quality food or pay the rent."

Spring is always a difficult time for Quebec food banks. "This contribution from the SAQ and its partners couldn't come at a better moment," said Daniel Tremblay, chairman of the BAQ's board of directors. "Food banks have a great need for support. The food and monetary donations received during the holidays are gone but the need for food is still there. We sincerely hope that the SAQ's appeal for generosity will be heard. This is a helping hand we can really use."

Food assistance in Quebec

With a significant 12.3% increase in the number of people who have turned to emergency food programs since 2009 and a huge 38% increase in the number of persons assisted since 2008 (including meal services), Quebec's population continues to be among the most affected by food insecurity.

In March 2010, Quebec's some 1,000 aid agencies (including 18 regional food banks affiliated with Moisson) assisted more than 310,000 individuals - providing more than 154,000 instances of emergency food assistance - to provide them with enough healthy food to sustain themselves.

About Banques alimentaires
Québec Banques alimentaires Québec supports and represents Quebec's food assistance agencies by conducting research and implementing sustainable alternatives for fighting hunger and poverty. Banques alimentaires Québec is a member of Food Banks Canada. As such, it is the Quebec representative of the National Food Sharing System and for the HungerCount annual socio-economic report.

About the SAQ

The SAQ's mandate is to sell alcoholic beverages and its mission is to provide superior service to the public in every region of Quebec by offering a broad range of quality products at the same prices in all locations. The SAQ carries out this mandate through a network of 414 outlets and 400 agencies. It sells more than 10,500 products from some 60 countries.

In addition to its commercial mission, the SAQ fully assumes its role as a responsible corporate citizen by contributing each year to some 400 organizations and 80 events across Quebec through its donation and sponsorship program.

/NOTE TO PHOTO EDITORS: The photo accompanying this social media release is also available at Images are free to accredited members of the media/




For further information:

Linda Bouchard
Media Relations Officer
Société des alcools du Québec
514 254-6000, ext. 5385
  Mélissa Lapierre-Grano / Frédérique Henry
Massy-Forget Public Relations
514 842-2455, ext. 31 / ext. 23


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