Magnus Poirier is presented with the Prix Excellence awarded by the Corporation des thanatologues du Québec

    MONTREAL, Sept. 10 /CNW Telbec/ - In acknowledgement of its outstanding
professionalism, Magnus Poirier was presented today with the Prix Excellence,
awarded for the very first time by the Quebec Corporation of Thanatologists
(Corporation des thanatologues du Québec), at its 52th Conference held in
Rivière-du-Loup from September 8 to 10. It should be noted that Magnus Poirier
is the only Montreal-based funeral service company to get this major award.
    In a letter addressed on this occasion to Magnus Poirier President and
Chief Executive Officer Claude Poirier, Quebec's Premier Mr. Jean Charest
states: "It is when one experiences mourning and deals with funeral home
professionals that one comprehends the true importance of the services
offered, the acts performed and the words being said. I am pleased to join my
voice to that of the Corporation des thanatologues du Québec to recognize and
highlight your remarkable know-how, professional approach and business
    " The Excellence program is the most demanding of our industry in Quebec.
We are proud to recognize in such a meaningful manner the funeral businesses
which succeeded in achieving the highest levels of Excellence in relation to
services, their community involvement, innovation and employee training,"
explained Nathalie Samson, Executive Director of the Corporation des
thanatologues du Québec.
    "In addition to the fact that it earmarks another milestone in our
85-year history, the Prix Excellence is special to us for many reasons," says
Mr. Poirier. "First because it highlights the involvement, dynamic culture and
professionalism of our entire team, but also because it substantiates our
efforts to really make a difference for the families we assist and the
communities we serve."

    The environment: a constant and proactive concern

    Always with sustainable development and environment protection in mind,
Magnus Poirier is the first funeral corporation to offer the new line of
eco-friendly caskets made in Quebec by Cercueils Victoriaville, and that
Magnus Poirier actively helped to develop. Engineered to reduce substantially
the quantity of materials used to make them and to include natural and
equitable materials, with as little as possible of metal components, these
products also feature water-based or 100% natural vegetable oil exterior
    "With these new green products, we can now offer to our customers an
environment-conscious option, that is both in line with our industry standards
and worthy of the last respects paid to the deceased," concludes Mr. Poirier.

    A 5-generation family business well implanted in the community since
1923, Magnus Poirier provides the full range of customized funeral products
and services, adapted to the needs of the ever-evolving Quebec market. Magnus
Poirier is committed to serve you with the greatest respect regardless of your
origins, faiths or customs. For more details on Magnus Poirier, please visit

For further information:

For further information: Pascale Grand, Enigma Communications, (514)
982-0308, ext. 212, Cell.: (514) 825-0308,; Joan Beauchamp,
Enigma Communications, (514) 982-0308, ext. 209,

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