Magazine Publisher sets out to prove that Canada Cares on Thursday, September 6, 2007

       - Abbis Mahmoud, Founder and Publisher of Canadian Lifestyle
        publications Urban Male Magazine and BOBBi Magazine, joins forces
     with industry heavy weights to present a benefit concert event for
           Médecins Sans Frontières/Doctors Without Borders (MSF)

    TORONTO, Aug. 7 /CNW Telbec/ - UMM and BOBBi Magazine announce Canada
Cares, a benefit concert that will take place at the newly renovated
Guvernment, Thursday, September 6, 2007.
    This event will feature international DJs, artists and dignitaries
banding together to raise funds for Médecins Sans Frontières/Doctors Without
Borders (MSF), an international medical humanitarian organization that
delivers emergency aid to people affected by armed conflict, natural and
human-made disasters.
    Driven to ignite change after a trip to the Congo and what he calls "the
most devastating experience of my life," Founder and Publisher of UMM and
BOBBi Magazine, Abbis Mahmoud, began reaching out to colleagues and artists in
order to inspire others to do the same. To his delight, others were incredibly
receptive and willing to lend support.
    Money raised will go directly to the reconstruction of a hospital in
impoverished Haiti which will cost approximately $250,000. The balance of
funds will be directed to MSF's Emergency Fund.
    "We have made it our mission to mobilize Canadians to act, to bring
change and to help save as many lives as possible. It is our goal to raise
1 million dollars" says Mahmoud.
    "This entire endeavor will be implemented by volunteers with the promise
to direct 100% of all funds raised to MSF's life-saving field work.
Volunteers, businesses and celebrities will be asked to donate time and
resources for this event. UMM and BOBBi Magazines will pay remaining
    UMM & BOBBi Magazines are planning a series of fundraisers across Canada
and are mobilizing a team of volunteer staff to seek donations large and

    About UMM and BOBBi Magazine:

    UMM Inc. has been publishing Urban Male Magazine for 8 years and is a
fresh and inventive fashion and lifestyle publication for the Canadian male.
In the Fall of 2006 UMM Inc. introduced BOBBi Magazine which is the only
women's magazine to feature a man on the cover. Real and relevant content is
the key to BOBBi's personality, appealing to a demographic of style savvy and
sophisticated young women.

For further information:

For further information: Interview requests: Esther Garnick, (647)
221-7874 (m),;

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