Made in Canada: Canadian Game Development Studios Unveil Blockbuster Titles at E3 2009

    TORONTO, June 1 /CNW/ - Canadian games will once again take centre-stage
at this year's highly anticipated Electronic Entertainment Expo (E3) in Los
Angeles. Fifteen major made-in-Canada games are being showcased at E3 2009,
including Assassin's Creed 2 from Ubisoft Montreal, EA Sports Active from EA
Canada and Pirates of the Caribbean: Armada of the Damned from Propaganda
Games. The Great White North is certainly holding its own as a video game
    As one of the top three countries in the world in terms of video game
development, Canada is making a major contribution to some of the most popular
entertainment software on the market and helping to generate industry growth
on a global scale.
    Despite difficult financial times, Canada's entertainment software
industry continues to provide considerable value to the Canadian economy. With
247 companies employing over 14,000 Canadians, the industry generates $1.7
billion in direct economic activity and, further, retail sales of $2.2 billion
in 2008. Canada is home to the two largest video game studios in the world, EA
Canada in Burnaby, BC and Ubisoft Montreal, in addition to numerous other
small and medium sized developers.
    "Thanks to the exceptional, highly-skilled talent in this country,
Canadian-made video games are some of the most popular on the market,"
commented the Honourable James Moore, Minister of Canadian Heritage and
Official Languages, and self-professed gamer. "Our Government is doing our
part to create a business and creative climate that will foster the continued
growth of this important industry."
    "It is exciting that Canadian games are once again some of the hottest
new titles at E3," stated Danielle LaBossiere Parr, Executive Director of the
Entertainment Software Association of Canada. "Canadians should be extremely
proud of our world-class video game industry. And then they should go out and
buy one of these fantastic games!"
    E3 is the preeminent trade show for the global interactive entertainment
industry. The expo brings together the developers, publishers, buyers, venture
capitalists and media moguls of the entertainment software world, and
showcases the latest competitive products and trends. This year's expo takes
place from June 2-4 at the Los Angeles Convention Centre with anticipated
attendance of 40,000 people.
    For more information on Canadian-made video game titles presented at E3
2009, please refer to the Entertainment Software Association Canada
backgrounder, available on Tuesday June 2nd, 2009

    About the Entertainment Software Association of Canada (ESAC)

    The Entertainment Software Association of Canada (ESAC) is dedicated
exclusively to serving the business and public affairs needs of companies in
Canada that publish and distribute video and computer games for video game
consoles, handheld devices, personal computers and the Internet. Association
members include the nation's leading interactive entertainment software
publishers, which collectively accounted for more than 90 per cent of the $2.2
billion in entertainment software and hardware sales in Canada in 2008. The
entertainment software industry currently accounts for 247 active firms
together employing over 14,000 people across Canada. For more information
about the ESAC and its programs, please visit

For further information:

For further information: Allison Fitton, High Road Communications, (416)
644-2296,; Deirdra McCracken, Office of Hon. James Moore,
(819) 997-7788,

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Entertainment Software Association of Canada

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