SAN DIEGO, October 30 /CNW/ - Mad Catz Interactive, Inc. (AMEX/TSX: MCZ),
a leading third-party interactive entertainment accessory provider, announced
today that it has begun shipping its AirDrives(TM) and AirDrives for Kids
interactive earphones based on its proprietary InAir(TM) innovative personal
audio technology. The audio accessories are currently available for purchase
through the Mad Catz websites (www.madcatz.com, www.gameshark.com and
www.airdrives.com) and the Company expects them to be available at Bestbuy.com
for the 2007 holiday shopping season. AirDrives and AirDrives for Kids are
expected to be available through several additional high-profile, specialty
retailers of innovative products beginning in early 2008.
Darren Richardson, President and Chief Executive Officer of Mad Catz,
commented, "We are pleased that AirDrives have garnered a positive initial
response from reviewers as well as from traditional retailers and other online
stores and we are optimistic about prospects to expand distribution in
calendar 2008. We are also seeking to leverage the value of this unique
technology through product extensions and we hope to be ready to announce
developments on this initiative shortly."
AirDrives feature a unique, outer-ear design that makes use of
directional sound allowing users to remain alert and socially engaged while
providing a distinctive listening experience. The patent-pending technology is
designed with sound quality, overall comfort, and long-term ear health in mind
and is compatible with iPods, Mp3 players, computers and portable DVD systems.
Testing indicates that AirDrives passes the House Ear Institute and OSHA
(Occupational and Safety Health Administration) standards for all-day
listening based on sound pressure levels detected at the inner ear. The retail
price is $99.99 for AirDrives, and $69.99 for AirDrives for Kids. For more
information or for high definition photos of the products, please visit
www.airdrives.com or www.madcatz.com.
About Mad Catz Interactive, Inc.
Mad Catz is a leading provider of innovative peripherals for the
worldwide interactive entertainment industry. Mad Catz designs and markets
accessories under its Mad Catz, GameShark and Joytech brands for video game
systems, and publishes video game software, including the industry leading
GameShark video game enhancements. Mad Catz has distribution through most
leading retailers offering interactive entertainment products. Mad Catz has
its operating headquarters in San Diego, California and offices in Canada,
Europe and Asia. For additional information go to www.madcatz.com.
Safe Harbor for Forward Looking Statements: This press release contains
forward-looking statements about the Company's business prospects that involve
substantial risks and uncertainties. The Company assumes no obligation to
update the forward-looking statements contained in this press release as a
result of new information or future events or developments. You can identify
these statements by the fact that they use words such as "anticipate,"
"estimate," "expect," "project," "intend," "should," "plan," "goal,"
"believe," and other words and terms of similar meaning in connection with any
discussion of future operating or financial performance. Among the factors
that could cause actual results to differ materially are the following: the
ability to maintain or renew the Company's licenses; competitive developments
affecting the Company's current products; first party price reductions; the
ability to successfully market both new and existing products domestically and
internationally; difficulties or delays in manufacturing; or a downturn in the
market or industry. A further list and description of these risks,
uncertainties and other matters can be found in the Company's reports filed
with the Securities and Exchange Commission and the Canadian Securities
For further information:
For further information: Mad Catz Interactive, Inc. Stewart Halpern,
619-321-3550 Chief Financial Officer or Jaffoni & Collins Incorporated Joseph
Jaffoni/David Jacoby, 212-835-8500 email@example.com