M-A-C AIDS Fund Marks $100M Raised to Fight HIV

    NEW YORK, Nov. 8 /CNW/ -- This fall, the M-A-C AIDS Fund is marking a
momentous milestone - $100 million raised to help fight HIV and AIDS around
the world. The money represents the sale, over the past 13 years, of more than
7.1 million VIVA GLAM lip products - of which 100 percent of the sale price
has gone to the work of the Fund.
    "Our $100 million landmark has been reached with enormous commitment from
our VIVA GLAM spokespeople, M-A-C makeup artists and dedicated customers,"
said M-A-C AIDS Fund Executive Director Nancy Mahon. "The only thing more
exciting about reaching this milestone is the prospect of setting and reaching
our next fundraising goal and continuing our grant-making and partnerships
around the world."
    Helping to drive fundraising for the M-A-C AIDS Fund have been a cadre of
celebrity spokespeople. Each connected with a specific shade of VIVA GLAM
lipstick, these 16 spokespeople have made public appearances and appeared in
advertisements over the last 13 years to raise money and awareness for the
fight against HIV and AIDS.
    The inaugural VIVA GLAM spokesperson was performer RuPaul. Since then,
others have joined the ranks, including k.d. lang, Mary J. Blige, Elton John,
Shirley Manson, Lil' Kim, Missy Elliott, Boy George, Linda Evangelista, Chloe
Sevigny, Christina Aguilera, Pamela Anderson, Debbie Harry and Lisa Marie
Presley. Currently the face of the M-A-C AIDS Fund is R&B artist Eve and
burlesque star Dita Von Teese.
    "The celebrities who have joined us over the years embody the spirit of
M-A-C and the M-A-C AIDS Fund - every race, every sex, every age," said M-A-C
AIDS Fund Chairman and M-A-C President John Demsey. "By bringing these faces
to VIVA GLAM, we have been able to keep not only the brand but the cause fresh
for consumers, helping to drive the M-A-C AIDS Fund to new levels."
    Among the first fundraisers in the HIV/AIDS arena to develop a consumer-
based giving model, the M-A-C AIDS Fund has worked to replicate a "firsts"
model throughout its grant-making. It is among the early funders of sometimes-
controversial programs, like prevention education for sex workers in India and
needle exchanges for street youth in Russia.
    About the M-A-C AIDS Fund
    The M-A-C AIDS Fund, the heart and soul of M-A-C cosmetics, was
established in 1994 to support men, women and children affected by HIV/AIDS
globally. M-A-F is a pioneer in HIV/AIDS funding, providing financial support
to organizations working with underserved regions and populations. As the
largest corporate non-pharmaceutical giver in the arena, M-A-F strives to
raise awareness of four key issues in the fight against HIV/AIDS: prevention,
the link between poverty and HIV/AIDS, access to care, and adherence to
medications and treatments. To date M-A-F has raised $100 million (U.S.)
exclusively through the sale of M-A-C's VIVA GLAM lipstick and lipglass,
donating 100 percent of the sale price to fight HIV/AIDS. For more
information, visit www.macaidsfund.org.

    Media Contact:
    Jenny Bohuslavsky

For further information:

For further information: Jenny Bohuslavsky of Weber Shandwick for the 
M-A-C AIDS Fund, +1-212-445-8384, jbohuslavsky@webershandwick.com Web Site:

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