LUSH Workers Bare Their Behinds to Save the Planet on August 18, 2007



    National Anti-Packaging Campaign Urges Customers to Buy "NAKED" Goods

    VANCOUVER, Aug. 16 /CNW/ - Stripping down to their skivvies and for the
boldest even their birthday suits, employees of LUSH Fresh Handmade Cosmetics
will lead a cheeky protest on Saturday, August 18th at 12pm outside their
store to urge shoppers to go 'naked' by purchasing goods that don't have any
packaging. The brave shop workers hope this stunt will send out an important
message to Canadians about the devastating environmental impact of packaged
goods sold in cosmetic shops, grocers, fast food outlets and other retailers.
    The environment is one of the biggest global issues we face today and for
Canadians the statistics make sobering reading as we produce 25.2 million
tonnes of waste in a year(1) - meaning we each generate 2-2.5kg of garbage
everyday(2), making us one of the highest per capita greenhouse gas emitters
than just about any other country in the world.
    LUSH wants people to "get real" about their efforts to combat climate
change and to protect the Earth's scarce natural resources by asking shoppers
to take action by avoiding packaged goods. So now is the time to 'get naked'
and avoid using those mountains of plastic carrier bags, plastic coffee cups
and plastic bottles used for cosmetic products which all contribute to the
growing environmental crisis.
    Since LUSH came on the scene 12 years ago, its philosophy has always been
based on ethics and having the least amount of impact on the environment,
while still producing effective beauty products. LUSH leads the cosmetics
industry in efforts to eliminate packaging by selling solid 'naked' products
that do not require plastic bottles. By removing the water from the product,
LUSH's innovative solid shampoo bars, conditioners, massage bars, body
butters, bubble bars and soaps are sold to the customer deli-style, without
any packaging. As a result, last year alone approximately 3 million plastic
bottles were not manufactured, transported and disposed of because customers
chose to buy LUSH's solid shampoo bars instead of a bottled product.
    The 'Get Naked' campaign is part of a coordinated global effort with
similar events happening across LUSH stores worldwide. Mark Constantine, LUSH
founder believes "Packaging is rubbish and for too long we have had to suffer
excessive amounts of it. Now that the true financial and environmental costs
are becoming obvious, customers are challenging manufacturers and retails to
cut the wrap. Companies like ours need to think outside the box and present
customers with innovations that allow them to buy truly naked products."

    
    Notes to the Editor:

    (1) total waste produced across Canada in 2004. Source: Statistics
        Canada, Environment Accounts and Statistics Division -
        http://www40.statcan.ca/l01/cst01/envir25a.htm
    (2) thecanadianencyclopedia.com

    -   All of LUSH's paper bags, cardboard boxes and reusable tins are made
        from recycled materials.
    -   Naked products are better for the environment-they are unpackaged,
        concentrated, last longer and weigh less than water-filled bottled
        liquids which take more energy to transport. For example, one lorry
        load of LUSH's solid shampoo bars would be enough for 800,000 washes
        but it would take 15 lorry loads of liquid shampoo to do the same
        job. That means more pollution, and a much bigger carbon footprint.
    -   LUSH support Fair Trade programs and where possible source raw
        materials locally, i.e. LUSH supports local farmers in British
        Columbia by harvesting seaweed off the coast of Vancouver Island,
        sourcing stout from an organic brewery, and obtaining honey from a
        small local bee farm.
    -   58% of products are free of wasteful packaging, 65% of products are
        preservative-free and 100% of products are vegetarian. LUSH have a
        strict no animal testing policy and reward customers who reuse and
        recycle LUSH shopping bags.
    

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    LUSH Fresh Handmade Cosmetics can be found in over 400 locations
worldwide with 29 LUSH locations across Canada and 45 in the U.S, online at
www.lush.com or by calling 888.733.lush.





For further information:

For further information: digital images or product samples, please
contact the LUSH Press Office: Erika Edwards, Tel: 1-800-521-9622,
Erika@lush.com; Liz Chapman, Tel: 1-800-521-9622, lchapman@lush.com

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