Writes a New Chapter in the Book on Self-Publishing

    A new site and new functionality herald Lulu 2.0

    RALEIGH, N.C., Sept. 18 /CNW/ -- Five years and over one million
registered users have made one of the fastest growing websites and
the premier digital content platform on the Internet.  So what's Lulu to do
for an encore?  Take the site -- tear it up and make it better!
    Lulu is expanding its audience through a new site design, enhanced user
experience as well as improved functionality and even more marketing
resources, making it easier and more fun than ever to publish.
    "Lulu's success is a direct result of the creativity of hundreds of
thousands of authors, photographers, musicians and makers of video," said Bob
Young founder and CEO of  These individuals and organizations are
creating new works that enrich the lives of their readers, viewers and
customers.  This complete re-launch of our site will enable Lulu's users to
create, buy, sell and share better content faster, further enriching the lives
of all of us across the globe."
    So what's really new?  Improving upon the already innovative Lulu
technology, the site's new functionality -- Lulu 2.0- includes a new
interface, a new and easier wizard flow, as well as a continued commitment to
localization and Lulu's ever- growing global community.
    "We needed to make the many features of our site easier for our users to
find," said Young.  "Our new site design has moved Lulu from supplying
features -such as books or CD's- to one that supplies solutions -such as
poetry books, technical manuals and travel guides- to our users.
    What else you ask? is enhancing how people control and interact
with their own projects by introducing the Lulu Studio (TM), a Flash- based
content building tool that not only provides a web-based typesetting tool, but
also provides a platform for users to -for the first time -- be able to
incorporate licensed images into their own works in a flexible, cost -
effective manner.
    The release of Lulu Studio(TM) brings new themes, more paper options,
built-in page and cover templates along with a higher resolution digital photo
printing process.  These higher quality photo books are the first Lulu
Studio(TM) offering, with calendars being added in time for the holiday
    Lulu is also now offering users the opportunity to enhance their content
by accessing licensed material from the vast libraries of Getty Images on a
pay-per-image basis that will be built into the cost of the book.  Getty
Images, the world's leading provider of licensed images online has made a
library of over 100,000 images available to Lulu users at the pay -per-image
cost of $1.00 for cover use and .30 for inside page use.
    This partnership will allow creators to access professional images that
were previously only available for thousands of dollars.  Lulu's authors will
be able to include these copyrighted images in their books for only pennies
per book sold, allowing them to create a more valuable and marketable product.
    The new Marketing Services section makes it easier than ever to promote
and sell books, calendars, music or video.  Need press release tips?
Interested in making your book available to reviewers?  It is all there and
much more.
    Lulu already makes it easy for authors to reach e-book readers by
offering our eBook Optimization service that turns their text into a Sony
Reader- friendly file that's ready for download.  Lulu 2.0 expands this
offering by making it possible for any book to be formatted to read on an
iPhone as well. Once only available to large publishers, now individual
creators can publish and sell their books as a download to iPhone users.
    As Young says, "The features are tremendous, but the benefits are even
greater.  Empowering anyone to create and profit from their work is what Lulu
has been about from the very beginning.  'Lulu 2.0' puts better tools in the
hands of our users to make it simpler than ever to bring their work to their
    Lulu 2.0 goes live September 5 at .
    About is the premier marketplace for new digital content on the
Internet, with over 300,000 recently published titles, and more than 4,000 new
titles added each week, created by people in 80 different countries.  With
just over one million registered members, Lulu is changing the world of
publishing by enabling the creators of books, video, periodicals, multimedia
and other content to publish their work themselves with complete editorial and
copyright control.  Lulu empowers these individuals and corporations to create
high quality content products to sell directly to their customers and the rest
of the marketplace.  With storefronts provided as well as other
marketing assistance, creators are fully supported to profit from their work.
With Lulu offices in the US, Canada and Europe, Lulu customers can reach the

For further information:

For further information: Gail Jordan of, +1-919-447-3290 Web

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