Lulu Launches Search Engine Marketing Program

    New program offers creators new promotional tools

    RALEIGH, N.C., Jan. 31 /CNW/ -- Providing creators with a new and
relevant tool to promote and profit from their creations, announces
the launch of a Search Engine Marketing program
    Lulu, the leader in self-publishing, is now offering a Search Engine
Marketing program ( with a
variety of plans to drive Web traffic to a creator's content on Lulu. The
customer decides how many "clicks" they would like to purchase. Lulu's
in-house experts select keywords and create text ads that best relate to the
creator's content, thus delivering the most suitable searchers and driving
potential buyers -- the guaranteed number of "clicks" -- to the creator's Lulu
storefront or product page.
    "We are excited to provide a new way to empower Lulu creators to profit
from their work," said Dan London, Director of Lulu's Search Engine Marketing
program. "Now our customers will be able to use the expertise and experience
of our Search Engine Marketing Team
( to promote their content
on all major search engines, driving relevant traffic and potential customers
to their creations."
    One of many helpful tools offered by, the Search Engine
Marketing program  ( is a
pertinent and significant way for creators to promote their work. Offered in a
variety of plans that are affordable for any budget, this service is an easy
and cost- effective way for creators to maximize their profit potential.
    About Lulu ( is the premier marketplace for new
digital content on the Internet, with over 300,000 recently published titles,
more than 4,000 new titles added weekly and nearly 5,200 items sold daily,
created by people in 80 different countries. With just over 1.3 million
registered members, Lulu is changing the world of publishing by enabling the
creators of books, video, periodicals, multimedia and other content to publish
their work themselves with complete editorial and copyright control. Lulu
empowers these individuals and corporations to create high-quality products to
sell directly to their customers and the rest of the marketplace.
With storefronts and other marketing support, Lulu creators are fully
empowered to profit from their work.

For further information:

For further information: Gail Jordan,, +1-919-447-3290, Web Site:        

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