Lulu Enterprises Files Suit Against Hulu for Trademark Infringement

    RALEIGH, N.C., Sept. 5 /CNW/ -- Lulu Enterprises ( announced
today that it has filed suit against N-F Newsite LLC ("Hulu") for trademark
infringement, unfair and deceptive trade practices and for federal
    In the complaint, filed in US District Court in Raleigh, NC, Lulu alleges
that Hulu (, as a result of their recent name and Internet domain
announcements, have intentionally attempted to create confusion in the
marketplace.  Hulu, in name, as a mark and in their business as a digital
content distribution platform, represents a definitive encroachment.
    In addition to the conflict in business for digital video, Hulu's
trademark filing, filed on August 22, 2007, identifies various products and
services, many of which are related to, and even identical to, the services
that Lulu provides under its Lulu marks.
    "We have spent more than five years and tens of millions of dollars in
investment  successfully building the Lulu brand and website into a place for
millions of creators and consumers to publish, buy, sell and manage digital
content," said Lulu CEO Bob Young. "It is clear we are required to move
quickly to protect our intellectual property and defend ourselves against this
infringement before it significantly damages our business."
    Lulu ( and, a privately held company, was
launched in 2002 and allows creators to publish both contextual-based and
multimedia content in a variety of applications.  Lulu has almost 1.2 million
registered users and receives more than three million unique visitors per
month between its global sites.  Lulu users currently publish more than four
thousand new pieces of content - books, video, calendars, music - each week
and is growing rapidly with almost 15,000 new registrations per week. As a
marketplace, Lulu has paid out millions of dollars in creator earnings.

For further information:

For further information: Gail Jordan, Lulu Enterprises, +1-919-723-8632,
 or Web Site:                

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