Loyalty Keeps Samsung at No. 1 Spot in Canadian Wireless Market

    Leading research firm finds Samsung Canada leads in brand loyalty and
    market share

    MISSISSAUGA, ON, Feb. 24 /CNW/ - For the fourth consecutive quarter,
Samsung Electronics Canada has captured the number one position in terms of
mobile handset shipments in Canada. Along with market share, the most recent
report from IDC Canada indicates Samsung also took top spot in mobile device
    According to IDC Canada's Quarterly Mobile Device Tracker report, Samsung
led the national total mobile phone vendor category for each quarter of 2008.
Even more telling is another IDC Canada report analyzing mobile device brand
preferences that found Samsung handsets were the most popular, with 24.5 per
cent of survey respondents indicating they currently own and use a Samsung
handset(1). The same study also found Samsung handsets ranked the highest in
customer loyalty.
    "Without a doubt the Canadian wireless device market is a very active and
competitive space and Samsung takes great pride in being recognized as the
national market share leader for 2008," said Paul Brannen, General Manager,
Wireless Terminals, Samsung Electronics Canada. "We anticipate 2009 to be
another strong year for Samsung handsets as we have a variety of innovative
smartphones, touch phones and messaging devices set to launch throughout the
    According to the IDC study, Samsung shipped 793,500 mobile units during
the fourth quarter of 2008.
    "Market intelligence has shown Canadians demand a mobile handset that
meets and exceeds their evolving, day-to-day needs," says Kevin Restivo,
senior mobility analyst, IDC Canada. "Fortunately, manufacturers are producing
feature-rich handsets that allow for more effective communication practices on
both a personal and professional level."

    About Samsung Electronics Canada

    Samsung Electronics of Canada, Inc. (SECA), a wholly owned subsidiary of
Samsung Electronics Co., markets a broad range of award-winning digital
consumer electronics, information systems, telecommunications and home
appliance products.
    SECA upholds Samsung's mission to provide consumers with innovative
digital convergence products that possess exceptional technology, quality,
features, performance and value. The company oversees the Canadian operations
of Samsung's Consumer Electronics division, IT division, Home Appliance
division and Wireless Terminals division.
    Samsung has been a global TOP sponsor of the Olympic Games since 1997 and
has been a presenting sponsor of the Olympic Torch Relay since 2004. Also
through Samsung's Four Seasons of Hope charity, Samsung helps athletes and
celebrities raise funds for their respective charities, including the Wayne
Gretzky Foundation in Canada. Samsung is also a proud sponsor of Hockey Canada
and is the official HDTV sponsor of the NFL.
    For customer service inquiries, please call 1-800-SAMSUNG
    (1-800-726-7864), and for more information, please visit www.samsung.ca

    1.  Source: Canadian Consumer Mobile Device 2008 Vendor Analysis: Brand
        Preferences (IDC No.CA1MS8, December 2008)

For further information:

For further information: Diane Medeiros/Matt Duffin, APEX Public
Relations for Samsung Electronics of Canada, Phone: (416) 924-4442 ext.
234/237, E-Mail: dmedeiros@apexpr.com/mduffin@apexpr.com

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Samsung Electronics Canada Inc.

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