LOULOU Launches New Facebook Application: The Ultimate Style Quiz

    MONTREAL, Jan. 29 /CNW Telbec/ - After the runaway success of The
Ultimate Online Shopping Spree contest, LOULOU's website continues to break
new ground with the launch of a new application on the popular social
networking site Facebook.
    The contest invited entrants to install an application in their Facebook
profile so that they could see the results, and over 40,000 jumped at the
opportunity! With the contest now over, LOULOU is looking to foster this
special relationship with its fashion-hungry users by turning the application
into a quiz: The Ultimate Style Quiz. This short and fun questionnaire asks
users to define their style and discover a few of LOULOU's favourite finds.
This application reinforces louloumagazine.com's new position as THE online
shopping guide.
    The Ultimate Style Quiz application was designed by CloudRakeR
(cloudraker.com), a Montréal-based strategy and creative agency that
specializes in interactive marketing and communications.
    So, are you a Happening Hipster or an Urban Princess? Find out on

    Rogers Publishing Ltd. (TSX: RCI; NYSE:   RG), a division of Rogers Media
Inc., publishes a wide selection of general interest magazines that Canadian
consumers know well, including Maclean's, Chatelaine, Flare, L'actualité and
Canadian Business. The company also publishes trade magazines - in business,
finance and medicine - the most widely read in Canada. All media under the
Rogers Media banner have their own websites, and all are heavily visited.

For further information:

For further information: Annie Langevin, Project Manager, Marketing,
(514) 843-2144, annie.langevin@rci.rogers.com

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Rogers Communications Inc. - Français

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