LOONIE PRICE PLUNGE: Ultimate Golf & Ski Vacations Up to 20% Cheaper This Year

    -  Price comparisons with previous years are dramatic
    -  Resort costs have held steady in recent years, package prices have
    -  Ultimate Golf and Ski vacations are up to 20% cheaper than last year!

    TORONTO, Oct. 23 /CNW/ - 'Over par' are two words golfers don't usually
like to hear. But when you're talking about the Canadian dollar in relation to
its U.S. counterpart, all of a sudden 'over par' has a whole new - and
positive - meaning.
    The meteoric rise of the Canadian dollar hasn't been matched with a
corresponding decline in prices on many items, as Canadians have been quick to
notice. But when it comes to holiday packages from Ultimate Ski Vacations and
Ultimate Golf Vacations, the proof is right there in the brochure.
    "Price comparisons with previous years are dramatic," says Ron Dawick,
President of the two companies that are Canadian leaders in customized golf
and ski holidays. "Less than a year ago we had to price at $1.20 CAD per U.S.
dollar. Based on current rates this translates into a 20% price reduction.
Resort costs haven't risen much over the past few years, so package prices
have actually dropped significantly in real terms. As they say, there's never
been a better time..."

    Here are a couple of sample golf packages, with price comparisons from
last year to this year:

    PGA National Gold Package: Featuring five championship-level golf
courses, a world class spa, seven spectacular restaurants and nine pools, PGA
National Resort & Spa is more than just a golfer's paradise. The Ultimate Golf
Vacations package includes three nights double accommodation in a superior
room, daily golf on the General, Haig, Estate and Squire Courses, with carts,
advance tee times and all taxes. Price is based on travel between January 1st
and April 6th. Last year's price: $1,499 per person. This year's price:

    Florida Suncoast Properties Package: In the beautiful Fort Myers area,
this budget-conscious package includes five nights accommodation in a
three-bedroom private rental home with pool. Four rounds of golf with advance
tee times and carts are included, at the Hills Course, Palms Course, Long
Marsh and The Links. Package also includes a five-day Avis minivan rental with
unlimited mileage. The price is based on a group of four for travel between
January 1st and April 30th, 2008. Last year's price: $669 per person. This
year's price: $539.

    Ski season is on the way and as prices slide downhill Ultimate is ready
for increased demand to U.S. locations. As an example of ski savings for 2008,
a 5-night, 4-day March Break ski package to Killington, Vermont with slopeside
lodging in a 1 bedroom condo is priced $298.00 less per couple than a similar
package last year.
    Ultimate Ski Vacations has picked the perfect time to expand its U.S.
program, with the Canadian dollar going further than it has in 30 years. New
to the lineup this year are Stowe and Smuggler's Notch in Vermont and
Steamboat Springs in Colorado. Ultimate Ski has also expanded its Vail
offerings and also features Copper Mountain in Colorado and Lake Placid and
Killington in the east.
    On the golf side, Ultimate Golf offers customized packages to all major
US golf destinations including Florida, North and South Carolina, Texas,
Nevada, Arizona and California.
    As well as the savings from positive currency exchange, Ultimate Golf and
Ultimate Ski use long-term relationships and volume sales to offer a 'lowest
price guarantee' on golf and ski getaways. They're happy to match competitor
pricing on identical arrangements.

For further information:

For further information: or to view or order brochures, visit
www.ultimategolf.ca or www.ultimateski.ca; Media Information: Ron Dawick,
President, rdawick@ugv.net

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