Look Before You Buy: A Buyers' Guide to Canada's Sustainable Forest Products

    OTTAWA, Oct. 17 /CNW/ - The Forest Products Association of Canada (FPAC)
and PricewaterhouseCoopers (PwC) have developed a Canadian buyer's guide for
purchasers of wood and paper-based products. It provides important guidance on
what to consider when writing procuremen policies and programs that need to be
based on sustainable and socially responsible forest practices.
    The Guide provides practical advice in areas critical to ensuring that
purchasing practices contribute to the positive development of communities and
do not harm the environment. It encourages the reader to go beyond the
traditional considerations of price, quality, service and availability, by
considering all aspects of the production process and their impact on the
environment. Such topics as climate change, traceability, certification,
legality and social desirability in the production of Canadian forest products
are covered in the Guide.
    "In a world where illegal logging and deforestation are causing
irreparable damage to the planet and our climate, responsible buyers of wood
and paper-based products are seeking assurances that what they are buying
comes from responsible sources - sources that harvest legally, regenerate
promptly, recycle, reduce greenhouse gas emissions and welcome independent
scrutiny. The Guide helps them attain these assurances in the Canadian
context," said Avrim Lazar, President and CEO of FPAC.
    "Decisions regarding the purchase and use of wood and paper-based
products can have far-reaching, long-term impacts," says Bruce McIntyre,
leader of the PwC Forest, Paper & Packaging practice in Canada and co-author
of the Guide. "Beyond the immediate and obvious consequences of their
purchases, consumers, retailers, investors and communities are taking an
increased interest in how their buying decisions will affect the environment
for future generations. We want to help make those choices by providing them
with solid information on Canada's environmental credentials when it comes to
forest products."
    The Buyers' Guide to Canada's Sustainable Forest Products addresses the
major considerations presented by the World Business Council for Sustainable
Development (WBCSD) and the World Resources Institute (WRI) - these include
sourcing and legality, environmental and social aspects of production.
    The Guide recommends that organizations that purchase forest products
should take a complete life-cycle approach to evaluating the sustainability
attributes of these products. A life cycle assessment helps to objectively
determine the environmental impacts of products, processes or services through
production, usage and disposal of the products- an area where Canada in
particular excels.
    "With the most certified, original and protected forest in the world, and
a commitment to become carbon neutral by 2015, I would argue there is no
country better than Canada when it comes to meeting growing global demand for
sustainable forest products," says Mr. Lazar.
    The Buyers' Guide to Canada's Sustainable Forest Products is available
from the FPAC website at: http://www.fpac.ca.

    About FPAC

    FPAC is the voice of Canada's wood, pulp and paper producers nationally
and internationally in government, trade and environmental affairs. Canada's
forest industry is an CDN$80-billion dollar a year industry that represents 2%
of Canada's GDP. The industry is one of Canada's largest employers, operating
in over 300 Canadian communities and providing nearly 900,000 direct and
indirect jobs across the country.

    About PricewaterhouseCoopers

    PricewaterhouseCoopers (http://www.pwc.com) provides industry-focused
assurance, tax and advisory services to build public trust and enhance value
for its clients and their stakeholders. More than 146,000 people in 150
countries across our network share their thinking, experience and solutions to
develop fresh perspectives and practical advice. In Canada,
PricewaterhouseCoopers LLP (http://www.pwc.com/ca) and its related entities
have more than 5,200 partners and staff in offices across the country.
    "PricewaterhouseCoopers" refers to PricewaterhouseCoopers LLP, an Ontario
limited liability partnership, or, as the context requires, the
PricewaterhouseCoopers global network or other member firms of the network,
each of which is a separate and independent legal entity.

For further information:

For further information: Monica Bailey, Manager, External Relations,
Forest Products Association of Canada, +1-613-563-1441 ext: 323,
monica.bailey@fpac.ca; Carolyn Forest, Media relations,
PricewaterhouseCoopers, +1-416-814-5730, carolyn.forest@ca.pwc.com

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