LONDON, UK, May 4 /CNW/ - Lonrho Plc's seafood division, Oceanfresh, has
been chosen to provide sixteen product lines to Makro under Makro's
private label 'M brand'.
Makro (a division of Massmart) is one of the foremost retail chains in
South Africa, catering to wholesale shoppers ranging from informal
traders and grocery store owners to hoteliers, restaurateurs, offices
and schools. Wholesale customers account for approximately 75% of
Makro's food sales.
Oceanfresh has been a Makro supplier for the past three years, and sees
the promotion to providing own brand product as a reflection of the
quality of Oceanfresh products which are supplied from sustainable
resources in line with Oceanfresh's internal fishing policies.
With substantially increased volumes related to the own brand business
and further new store openings from Makro this year, Oceanfresh sees
Makro as a leading South African retail customer.
Oceanfresh has also won a successful listing for Oceanfresh lines with
the Shield Group, another division of MassMart and will commence
product distribution to Shield Group stores in July 2011.
David Lenigas, Executive Chairman of Lonrho Plc, commented:
"The quality of Oceanfresh products, combined with the company's wild
caught and sustainable fishing practices, is producing increasing
demand for Oceanfresh Seafood lines from retailers globally. We are
delighted to have won the contract to supply own brand produce to
SOURCE Lonrho PLC
For further information:
Hanna Smith +44(0)207-861-3877; HSmith@pelhambellpottinger.co.uk