Long-awaited 40-year-old Scotch arrives in Canada

    Exquisite Highland Park single malt whisky has been a lifetime in the

    TORONTO, Sept. 29 /CNW/ - Scotch whisky enthusiasts have good reason to
celebrate today as Canada welcomes the long awaited 40-year-old expression
from Scotland's esteemed Highland Park Distillery. A lifetime in the making,
the Highland Park 40 Year Old single malt whisky is a new permanent flagship
offering from Scotland's northernmost distillery. Retailing for $2,000, the
Highland Park 40 Year Old is now available through the Liquor Control Board of
Ontario (LCBO) and across Canada later this fall.
    "Highland Park matures remarkably well over an extended period," says
Jason Craig, Global Controller of Highland Park. "We wanted to share this with
whisky enthusiasts; the fact that we are blessed with aged stocks put us in an
enviable position of being able to launch a permanent addition to the range,
rather than an inaccessible limited edition. We were keen to encourage
appreciation of this exquisite whisky, rather than emphasize collectability
and rarity."
    According to Marc Laverdiere, Canadian Brand Ambassador for Highland
Park, the new 40-year-old expression exemplifies the generosity of spirit that
Highland Park is known for. "Over the past four decades, Highland Park's
whisky makers have decided time and again that this whisky was very special,"
says Laverdiere. "They could have used it to create our other expressions, but
they felt strongly that it was to be enjoyed much further down the road, when
it would reach its ultimate potential."
    The Highland Park 40 Year Old has been largely matured in refill casks,
that is to say casks that have previously been used to mature whisky. Every
time a cask is used, its ability to impart an influence on the spirit is
diminished. When laying down a whisky for extended maturation, such as this,
it is important that the cask does not dominate the spirit. If first fill
casks had been used, the sweetness (an oak-derived additive quality from the
cask) would have been too strident.
    The long-term nature of the maturation of Highland Park 40 Year Old
allows time for the perfect balance to be achieved. The colour, as with all
bottlings of Highland Park, is entirely natural; the delicate coppery paleness
of the whisky is owed to the judicious use of refill casks. The strength
(alcohol by volume) is relatively high at 48.3% to deliver maximum flavour.

    Tasting notes by Max MacFarlane, Whisky Maker

    Colour:      Rich, coppery hues of amber
    Bouquet:     Spicy and aromatic with a background of rich dark fruits,
                 nutmeg and darkest chocolate
    Palate:      Beautiful balance of sweet toffee notes, dark chocolate, sun
                 dried orange zest and aromatic heather peat smokiness
    Finish:      Rich, long, elegant, smoky and surprisingly sweet

    The Highland Park 40 Year Old is housed in a unique new bottle
accompanied by a gorgeous wooden gift box and limited edition booklet that
celebrates both the 40-year-old whisky and Highland Park's rich history of
distilling whisky since 1798.

    Marc Laverdiere is available for interviews.

For further information:

For further information: Sherry Lawlor, LexPR Canada, Phone: (416)
542-9140 x3366, or Cell: (416) 574-0405, slawlor@lexpr.com

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