Logistics Executive issues challenge to competitors after achieving a carbon neutral footprint

    OAKVILLE, ON, Dec. 3 /CNW/ - After announcing the achievement of a carbon
neutral footprint through their in-house Vision Green program, Jeff Moore,
Managing Director, Lakeside Logistics issued a challenge to his customers,
suppliers and competitors to follow his lead and make a meaningful
contribution in the fight against global warming. "We all have to pitch in to
make a real difference," he explains. Lakeside also launched the second phase
of their program which has the potential of reducing CO(2) emissions by
3500 tonnes per year.
    Recognizing that the impact we all have on our environment is the most
significant threat our world is facing today, Lakeside has dedicated resources
to their Vision Green Program for internal action and industry outreach. To
carry this initiative forward, the position of Director of Sustainability was
created in April of this year.
    "The achievement of the carbon neutral status is the first step in our
ongoing commitment towards environmentally sustainable operations in our own
company and our industry," says Jeff Moore, Managing Director of Lakeside
Logistics. "In preparation for taking our environmental message out to the
industry, we have cleaned our own house first."

    Lakeside produces approximately 320 tonnes of CO(2) per year - the
equivalent of 64 cars on the road. A small step but it's only the beginning.
Following is a sample of what the company has done.
    -   Converted to green, carbon-free, renewable electricity from Bullfrog
        Power to power their corporate office
    -   Invested in hybrid technology for their carrier relations vehicle
    -   Eliminated bottled water on site, saving 20,000 plastic bottles
    -   Instituted an idle free zone at their loading docks
    -   Engaged employees in sustainability issues with a customized
        calculator designed by Zerofootprint
    -   Invested in carbon offsets for what they cannot yet eliminate

    Lakeside's Vision Green program is three-tiered: the in-house program,
Carrier program, and Customer program.
    The Carrier program presents a direct opportunity to target emissions at
the source. Lakeside pledges to work directly with approximately 3500 carriers
throughout Canada and the US to help them audit their current carbon
footprint. The cumulative fleet mileage of Lakeside's partner carriers in
their last fiscal ending May 07 was 19 million miles producing 35,484 tonnes
of CO(2). The company's initial target is to generate a 10% (3500 tonne)
reduction in these emissions by the end of 2010. This translates to 700 cars
or 20 Class 8 trucks off the road. Through an innovative education exchange,
Lakeside will facilitate the development of viable environmental strategies
and practices. By connecting with Smartway, an Environmental Protection Agency
program and Fleetsmart, an initiative of Natural Resources Canada, Lakeside
will facilitate the clear defining of carbon footprints and fuel efficiency.
    "Working with our carriers will enable us to respond to our customers'
requirements around sustainable practices," says Susan Moore, Director of
Sustainability at Lakeside. "We focused on changing the way we do business in
the long term. At Lakeside, Vision Green is a continuous journey."
    Increasingly, companies are focusing on the environmental bottom line,
and aggressively seeking quantification and improvements. Through the Vision
Green Customer Program, Lakeside will work with customers to measure the
carbon footprint of their supply chain. Lakeside has put the resources in
place to consult with customers to help them clearly understand their supply
chain footprint, and more importantly, how to optimize logistics solutions to
make sense economically and environmentally.
    The day is coming when shippers will need to quantify their
transportation emissions through either voluntary or mandated programs.
Lakeside is providing the leadership now in preparation for future regulations
and guidelines," stated Chris Magill, Managing Director, Lakeside Logistics.

    Vision Green Partners

    Zerofootprint - (www.zerofootprint.net)
    Bullfrog Power - www.bullfrogpower.com
    Oakville Sustainability Initiative -
    SmartWay Transport - www.epa.gov/smartway/index.htm

    About Lakeside Logistics

    Lakeside Logistics is a 3PL providing logistics and distribution services
across North America. Headquartered in Oakville, ON, the company has
operations in California, Wisconsin, Tennessee, Alberta and British Columbia.
Client services are supported by real time web-based systems for track and
trace, KPIs, virtual warehousing and data access. Clients include Xerox, West
Fraser Mills, Ocean Spray, CIBA Specialty Chemicals, Pepsi QTG and Campbell

For further information:

For further information: and photos: Jeff Moore, Susan Moore, Lakeside
Logistics, (905) 338-4000, (800) 387-7108, jeff@lakesidelogistics.com,
susan@lakesidelogistics.com; Helen Murray, Devon Communications, (905)
947-4317, hmurray@devoncommunications.com

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