Loews Appoints VRX Studios Official Rich Media Provider

    VANCOUVER, July 15 /CNW/ - VRX Worldwide Inc. (TSX-V:VRW) and Loews
Hotels, Inc. announced today they have signed a three and half year agreement
appointing VRX Studios Inc., a wholly owned subsidiary of VRX Worldwide, the
Official Provider of Rich Media Content services for Loews Hotels.
    Under the agreement, VRX will produce still images, high-definition 360
degree virtual tours, and interactive maps of Loews' hotel properties. In
addition, VRX will provide managed rich media content services for
www.LoewsHotels.com and make Loews' new rich media content available to all
online travel agencies, global distribution systems and tour operators through
Athena(TM), VRX's innovative new rich media distribution system.
    "As one of the world's top luxury hotel brands, quality is paramount to
our way of life and to the services that we deliver to our guests. VRX's
renown reputation for their uncompromising commitment to quality and their
consistency across thousands of hotels made choosing VRX as our rich media
partner an easy decision," said Stephen Gordon, Corporate Director, Website
Management, Loews Hotels. "We look forward to making our stunning new rich
media content available to consumers on both our corporate website and those
of our distribution partners."
    With a rich history spanning over six decades, Loews continues to offer
ultimate travel experiences in 16 cities across the US and Canada. With
headquarters located in New York, Loews has grown to include destinations that
satisfy both the business and leisure traveler.
    "Being chosen by Loews Hotels to capture and visually represent the
beauty and uniqueness of their properties is a great honor for all of us at
VRX," commented David MacLaren, president and CEO of VRX Studios. "We look
forward to shooting each of Loews one-of-a-kind properties and sharing the
stunning imagery with consumers all over the world."
    Under the terms of the agreement, VRX will provide a comprehensive set of
rich media production, content management and distribution services. The
companies will work closely together to ensure the accuracy and freshness of
Loews' rich media through VRX's industry leading Always Fresh(TM) and
Athena(TM) programs.

    About Loews Hotels

    Loews Hotels owns and/or operates 18 hotels and resorts in the U.S. and
Canada. Located in major city centers and resort destinations from coast to
coast, the Loews portfolio features one-of-a-kind properties that go beyond
Four Diamond standards to delight guests with a supremely comfortable,
uniquely local and vibrant travel experience. Loews boasts some of the
industry's most innovative and successful travel programs, including Loews
Loves Kids for families and Loews Loves Pets for discerning animals on the
road. For reservations or more information on Loews Hotels, call
1-800-23-LOEWS or check www.loewshotels.com.

    About VRX Studios

    VRX Studios Inc., a wholly owned subsidiary of VRX Worldwide Inc.
(TSX-V:VRW) (www.vrxworldwide.com), is the world leader in producing,
distributing and licensing high quality, rich media content that educates,
inspires, and compels online travel consumers. Leading travel brands such as
Harrah's, Hyatt, Fairmont, Travelocity, Lastminute and Orbitz rely on VRX's
stunning hotel, cruise and destination content to attract and engage millions
of consumers each month. VRX was recognized as one of the fastest growing
companies in Canada by Profit magazine (June 2007) and Business in Vancouver
(September 2007). To find out more about VRX Studios, its products and
services, visit www.vrxstudios.com.

    VRX Worldwide Inc.
    per "David MacLaren"

    David MacLaren, President and CEO

    "The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release."

For further information:

For further information: VRX Worldwide Inc., Investor & Public
Relations, (888) 605-0059, info@vrxworldwide.com

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890