Local Search On-The-Go: 411.ca Launches iPhone Browsing Options

    Optimized version now available for iPhone and iPod Touch

    TORONTO, July 31 /CNW/ - In conjunction with Apple's 3G iPhone launch in
Canada, 411.ca has introduced a new iPhone browsing tool which allows iPhone
and iPod Touch users to access local search on-the-go.
    "411.ca is constantly looking for ways to provide local search to
Canadians where they need it most," said Stephen Curry, president and CEO of
411.ca. "Users and advertising customers alike have been telling us that they
want to have access to 411.ca anytime, anywhere whether it be on their laptop
or mobile phone.

    What else can you do on 411.ca with your iPhone?

    -   Tap, you can visit the company profile page
    -   Tap, you can call the business directly without having to type in the
    -   Tap, you can visit the company's website
    -   Tap, you can view a map and directions for the business

    The 411.ca iPhone browsing option joins 411.ca's existing roster of
mobile products including 411.ca for Blackberry and 411.ca for standard Java-
based phones. The newly launched 411.ca blog which can be found at
http://blog.411.ca is also optimized for the iPhone as well.
    More information regarding the 411.ca browser version for the iPhone is
located at
ml. Expect more mobile announcements from 411.ca in the immediate future.

    About 411.ca

    411.ca is all you need(TM) in Canadian online search. More than two
million visitors use the site each month to find information about businesses
and individuals in Canada. The company features over 1.3 million businesses
and is home to thousands of advertisers. With offices in Toronto and Montreal,
411.ca is owned and operated by 411 Local Search Corp(TM). For more
information on 411.ca, please visit www.411.ca.

For further information:

For further information: Media Contact: Cher Lee, Hill & Knowlton,
cher.lee@hillandknowlton.ca, (416) 413-4647

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