Loblaw steps up to gas pumps for western Canadians

    Limited time gas savings event can save western consumers up to
    35 cents a litre

    TORONTO, Aug. 1 /CNW/ - A recent report(1) has identified the price of
gas as an important challenge for 72% of Canadian respondents - tied with the
state of the healthcare system! To address this number one issue facing
Canadians today, Loblaw launches a western Canadian gas savings event. From
August 2 through to August 15, 2008, Real Canadian Superstore shoppers in
British Columbia, Alberta, Saskatchewan, and Manitoba can enjoy savings of up
to 35(2) cents per litre at Superstore Gas Bars.
    The Gas Savings Event gives western Real Canadian Superstore shoppers the
opportunity to save up to 35 cents per litre (up to 100 litres) at any
Superstore Gas Bar as followings:

    Buy $100(2) in groceries                Save 10cents/L

    Buy $150(2) in groceries                Save 15cents/L

    Buy $200(2) in groceries                Save 25cents/L

    PLUS: Save an additional 10cents/L(2) when you pay at a Superstore Gas
Bar with a President's Choice Financial MasterCard!

    "We have listened to our customers - the price of gas has had an impact
on Canadian wallets and Loblaw wants to help ease the burden," says Inge van
den Berg, V.P. Public Affairs and Investor Relations, Loblaw Companies Ltd.
"Superstore has always offered great value to its customers and now the Gas
Savings Event allows our loyal customers to let their groceries drive them
    To participate, shoppers must first obtain a coupon from the
www.superstore.ca/west website or in-store. Between Saturday, August 2 and
Friday, August 15, 2008, customers must make a one-time grocery purchase of at
least $100 at the above noted Real Canadian Superstores. To redeem for gas
savings, customers present a valid Superstore receipt along with the coupon to
the Superstore Gas Bar. Customers can save an additional 10(2) cents per
litre, simply by paying with their PC MasterCard.

    For more information please visit www.superstore.ca/west.

    (1) The Consumerology Report commissioned by Toronto-based advertising
        agency Bensimon Byrne and conducted by the Gandalf Group in
        June 2008, 1500 Canadians (male and female aged 18-65) were surveyed
        on the impact of environmental issues and important challenges facing
        Canadians, with 72% of respondents citing the price of gasoline as
        most important.

    (2) Purchase excludes taxes, tobacco, alcohol products, prescriptions,
        prescription eyewear, gift cards, phone cards, lottery tickets, all
        third party operations (post office, gas bars, dry cleaners, etc.)
        and any other products which are provincially regulated. You must
        present coupon and your receipt showing a one-time purchase of the
        qualifying amount. Coupon valid for a one-time only purchase of up to
        100 litres of gas at our Gas Bar locations. Limit one coupon per
        family and/or customer account. No cash value. No copies. Coupon and
        receipt must be presented to the cashier at time of purchase. Coupon
        valid from now until August 20th, 2008. Cannot be combined with any
        other coupons or promotional offers.

    About Loblaw Companies Limited

    Loblaw Companies Limited is Canada's largest food distributor and a
leading provider of general merchandise, drugstore and financial products and
services. Through its various operating banners, Loblaw is committed to
providing Canadians with a one-stop destination in meeting their food and
everyday household needs. This goal is pursued through a portfolio of store
formats across the country. It also offers one of Canada's strongest control
label programs, including the unique President's Choice(R) and no name(R)
brands. Loblaw is one of the largest private-sector employers in Canada,
employing over 140,000 full-time and part-time employees.

    (R) Loblaw, President's Choice, President's Choice Financial, No Name,
        and Real Canadian Superstores are registered trademarks of
        Loblaws. Inc. MasterCard is a trademark of MasterCard International
        Incorporated. President's Choice Bank, a licensee of the marks.
        President's Choice Financial MasterCard is provided by President's
        Choice Bank.

For further information:

For further information: or to arrange an interview with a spokesperson,
please contact: Diane Sidik, (416) 847-1316 (office), (647) 892-2736 (mobile),
diane.sidik@mslpr.ca; Natalie Little, (416) 847-1318 (office), (416) 845-5735
(mobile), natalie.little@mslpr.ca; Manning Selvage & Lee (MS&L)

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