BRAMPTON, ON, Feb. 22 /CNW/ - Loblaw Companies Limited (Loblaw) has been
named one of Canada's Best Diversity Employers for 2011 by Mediacorp Canada Inc, based on its efforts to honour the
diversity of its colleagues, customers and the communities around them.
Loblaw's Corporate Social Responsibility (CSR) principle Reflect the Nation's Diversity is central to its inclusive workplace culture.
"Being recognized as one of Canada's Best Diversity Employers is a
testament to the value the Company places on reflecting the diverse
make-up of the communities we serve in all parts of our business," said
Judy McCrie, executive vice president, human resources and labour
relations, Loblaw Companies Limited. "We recognize there is still more
work to be done and we remain committed to placing importance on
Loblaw's diversity efforts are spearheaded by its Inclusion Council,
made up of senior leaders across the organization. The Council's
mandate is to ensure Loblaw stores reflect the ethnicity of the
communities in which they serve, to increase the percentage of women
store managers and hire more individuals with disabilities in stores
and store support offices. In 2009, the Council launched an Inclusion
Toolkit to support managers in recruiting and hiring more diverse
Following are some of the initiatives that helped Loblaw earn its place
on Canada's Best Diversity Employers list:
Development opportunities for women: Loblaw continues to work to increase the number of women in senior
positions by promoting from within the organization. To date, Loblaw
has achieved a 53.7 per cent increase in women store managers from when
the Company first started measuring progress in 2008. Also, Loblaw
launched a series of Women@Loblaw initiatives aimed at connecting women
leaders for professional development and networking.
Recruitment: In addition to traditional recruitment channels Loblaw also partners
with a number of not-for-profit organizations, including Career Edge
Organization and ACCES Employment, to give hiring managers more
exposure to a broad range of candidates. This includes newcomers to
Canada, visible minorities, women, Aboriginal Canadians, persons with
disabilities, the lesbian, gay, bisexual and transgendered community,
and youth and mature workers. A partnership with Social Capital
Partners enables Loblaw to enhance recruitment and retention outcomes
for these diverse groups. Loblaw also reaches out to diverse
candidates online through TalentOyster.com, Canada's first all-inclusive job board available in 11 languages, and diversityworking.ca.
Expanding stores and in-store products: In 2009, Loblaw took a step forward to better serve Canada's largest
growing customer segment by acquiring T&T Supermarket Inc. (T&T), one
of Canada's leading Asian food retailers. As well, Loblaw's goal is to
offer the most authentic products from first-generation manufacturers
so that new Canadians and their families can find the tastes of home at
their local store. To help customers navigate inside the stores,
Loblaw's product selection is tailored accordingly and items are
stocked in dedicated aisles, with signage to promote them.
Multicultural offerings are highlighted in local cultural newspapers.
Launched in 2008, Canada's Best Diversity Employers competition
recognizes employers across Canada that have exceptional workplace
diversity and inclusiveness programs. Employers are examined based on a
range of diversity initiatives covering five major employee groups: (a)
Women; (b) Members of visible minorities; (c) Persons with
disabilities; (d) Aboriginal peoples; and (e) Lesbian, Gay, Bisexual
and Transgendered/Transsexual (LGBT) peoples.
About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food distributor and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ over 138,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian customers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no
name® and Joe Fresh Style® brands. In addition, the Company makes
available to customers President's Choice Financial® services and
offers the PC® points loyalty program.
SOURCE Loblaw Companies Limited
For further information:
Public Relations Department, Loblaw Companies Limited
firstname.lastname@example.org or (905) 459-2500