Loblaw encourages customers to 'Buy Big and Save Big' with Club Pack(R) items

    -- No membership required to reap the rewards of shopping convenience and
    big savings --

    BRAMPTON, ON, May 21 /CNW/ - With the warmer weather finally here,
Canadians are eager to spend more time outside, and what greater way to do
that than a backyard barbecue or summer party with family and friends? It's
never been easier to load up on all the essentials needed for some fun in the
sun with friends thanks to the availability of larger quantity Club Pack(R)
items in Loblaw stores. With no membership fees, PC(R) points rewards, and a
multitude of large format and bulk products available all under one roof,
there's no need to stock up anywhere else for convenience and cost savings.
Club Pack items can always be found in several aisles but for the next three
weeks especially, customers can look out for more of the easily identifiable
Club Pack items at even lower prices to help them as they stock up and save!
    As the economic climate continues to fluctuate, consumers are continuing
to change where and how they shop and what influences their shopping habits.
For example, two thirds of Canadian customers have started to combine grocery
trips for a variety of reasons such as the increase in gas prices(1). In
addition, 30 per cent of Canadians currently seek value brands, and prefer
buying larger size formats to take advantage of bulk pricing(2). Buying Club
Pack size products ensures they have what they need until the next trip is
necessary. In light of the current economy, Loblaw is now more committed than
ever to providing customers with great value, competitive pricing, and
cost-saving solutions through events such as the January Price Freeze, Big
Brands events, the in-store and online Low Price Report program and the
offerings available through the no name(R) and President's Choice(R) brands.
    "Customers don't need to waste their time stocking up anywhere else when
they can get large format products and a great selection of their favourite
national brands without paying a membership fee," comments Inge van den Berg,
Vice President, Public Affairs and Investor Relations, Loblaw Companies
Limited. "Plus, with summer here, they can also pick up President's Choice(R)
household and barbecue staples, available exclusively in our stores."
    There are plenty of reasons to 'Buy Big and Save Big' in store with the
Club Pack program:

    -   No membership required!
    -   Buying bigger packs = better value
    -   Club Pack size products are available from popular national brands
        and exclusive no name and President's Choice brands
    -   Special prices featured on already-low Club Pack size items for
        duration of event (May 21 - June 14th)
    -   From May 21 until June 14th, 2009, customers can earn 5x PC points
        when they use their PC Financial(R) MasterCard(R) or bank card to
        purchase select PC Club Pack products
    -   Customers can take advantage of the refreshed Club Pack and Bulk
        offerings, merchandised more noticeably in the stores and featuring
        significantly more control label Club Pack size items and national
        brand Club Pack size items
    -   Additional savings are available through various multi-buy offerings
        or incentive promotions in the gift card display, such as 'Buy any
        three iTunes cards and save $10 off your next grocery purchase' until
        June 14th.

    Customers can also pick up coupon books valid until June 14th, in select
stores starting Saturday, May 23rd. Featuring over $300 in savings, this
incredible coupon book will help customers navigate through a treasure hunt of
items in store. Including everything from club-sized Ivory bar soap and
Huggies baby wipes to barbecues, batteries and much more, there's no shortage
of savings all over the stores.
    The Club Pack Event is taking place at Real Canadian Superstore, Atlantic
Superstore, Loblaw Great Food, Loblaw Superstore, Loblaws, Zehrs, Zehrs Great
Food, Fortinos, Your Independent Grocer, Maxi, Maxi & Cie, Provigo, Valumart,
Extra Foods, Save Easy and Dominion (in Newfoundland only). Product
availability and pricing may vary by banner and region. For more information,
see your store for details or check your local flyer.

    About Loblaw Companies Limited

    Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food distributor and a leading provider of drugstore, general
merchandise and financial products and services. Loblaw is one of the largest
private sector employers in Canada. With more than 1,000 corporate and
franchised stores from coast to coast, Loblaw and its franchisees employ over
139,000 full-time and part-time employees. Through its portfolio of store
formats, Loblaw is committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday household
demands of Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control (private)
label program, including the unique President's Choice(R) no name(R) and Joe
Fresh Style(R) brands. In addition, the Company makes available to consumers
President's Choice Financial(R) services and offers the PC points loyalty

    (1) Source: Neilson PanelViews, 2008 Convenience & Gas Study, 2008
    (2) Source: Neilson PanelViews, 2008 Economy Survey, 2008

For further information:

For further information: or to arrange an interview with a spokesperson,
please contact David Primorac, Senior Director, Public Relations, Loblaw
Companies Limited, (905) 459-2500, extension 3634, Email:

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