Loblaw Companies Limited gives 60,000 Free PC(R) G.R.E.E.N(TM) Diapers to childcare centres and parents across Canada

    The best performing and most environmentally responsible PC Diaper EVER
    will be put to the ultimate test by parents and caregivers

    TORONTO, April 21 /CNW/ - This month marks the national launch of the
President's Choice(R) G.R.E.E.N(TM) Diaper, - the brand's best performing and
most environmentally responsible diaper yet - GUARANTEED(*)! Beginning April 20,
child care centres and parents have been challenged to sample this
environmentally responsible diaper by providing 60,000 free PC G.R.E.E.N
Diapers to select childcare centres across the country in Halifax, Toronto,
Montreal, Calgary and Vancouver.
    "We are so grateful and pleased to participate in this program," says
Pahai Kuo, General Manager, Learning Jungle Schools in the GTA. "We go through
so many diapers and we are always searching for green alternatives in our
day-to-day operations. We encourage our families to do the same because even
small changes in everyday routines can have an impact on the lives of these
kids - our future generation."
    Not only will caregivers be provided a full week's supply of PC G.R.E.E.N
diapers, parents will receive a coupon redeemable for a free pack of up to 60
PC G.R.E.E.N diapers at their local Loblaw retailer, in the size that best
fits their child.
    In today's economy, parents watch where every dollar goes, and diapers
are a huge part of monthly expenses associated with caring for a child. Babies
use between 3,500 to 6,000 diapers from birth to 2 years old (and many
toddlers potty train later than this)(1).
    Though the quantity and use of diapers can't be avoided, the negative
impact on the environment can. The fact that PC G.R.E.E.N Diapers are less
damaging to the environment than ordinary superabsorbent diapers, and priced
no more than the leading national brands in our stores(xx) makes them a
welcome addition for Canadian families.

    About PC G.R.E.E.N. Diapers

    After years of searching the world for revolutionary materials and
testing diapers on happy babies, the PC G.R.E.E.N Diaper has proven to be the
brand's best diaper EVER. By using wood pulp harvested from sustainably
managed forests and processing without chlorine bleach, the amount of harmful
chemicals released into rivers and lakes is reduced. The stretchy elastic
sides ensure optimum comfort, the superabsorbent core locks away wetness and
the hypoallergenic liner is fragrance and dye-free. Loblaw's research team is
diligently working on replacing most plastic components of the PC G.R.E.E.N
Diapers with revolutionary plant-based polymers instead of petrochemical-based
    "Our long term objective is to produce a diaper made from 100% renewable
materials," says Claudio Gemmiti, Vice President, Loblaw Brands, Loblaw
Companies Limited and brand development lead. "We are committed to helping
reduce our carbon footprint by putting the PC G.R.E.E.N Diaper directly into
the hands of parents across Canada. We hope they, and many other Canadian
families, will make a permanent switch to PC G.R.E.E.N Diapers. Together, we
can have a positive, long-lasting impact on our environment."
    President's Choice products are available at Loblaws, Loblaw Great Food,
Zehrs, Zehrs Great Food, Fortinos, Real Canadian Superstore, Loblaw
Superstore, Valumart, Your Independent Grocer, Atlantic Superstore, Maxi, Maxi
& Cie, No Frills, Provigo, Extra Foods and more. Product availability and
pricing may vary by banner and region. For more information, visit www.pc.ca.


    Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food distributor and a leading provider of drugstore, general
merchandise and financial products and services. Loblaw is one of the largest
private sector employers in Canada. With more than 1,000 corporate and
franchised stores from coast to coast, Loblaw and its franchisees employ over
139,000 full-time and part-time employees. Through its portfolio of store
formats, Loblaw is committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday household
demands of Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control (private)
label program, including the unique President's Choice(R), no name(R) and Joe
Fresh Style(R) brands. In addition, the Company makes available to consumers
President's Choice financial services and offers the PC points loyalty

    (*)  Try it...you'll love it!(TM) (or money refunded with proof of
         purchase). PC Guarantee - If your President's Choice purchase
         doesn't meet all of your expectations, simply return the package to
         the store for your money back.

    (xx) Product attributes may vary between PC(R) G.R.E.E.N (TM) and
         National Brands. Prices can vary between stores and banners. Claim
         based on regular prices of National Brands in our stores. Excludes
         sales on National Brands. Leading National Brands based on
         January 17, 2009, AC Neilson data.

    (1)  Prepared by Colin Isaacs, CIAL Group for Loblaw Companies Ltd.
         18 March 2009

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: Laurie Hall, Flex PR, (416) 696-5554,
laurie@flexpr.com; Heather Ward, (416) 909-4328, heather@flexpr.com; Michelle
Calvert, (647) 504-0231, michelle@flexpr.com

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890