Loblaw Atlantic announces "JUST LOWER PRICES" messaging on 1000's of Items

    No more complicated deals or confusing signs. Low prices just got easier.

    HALIFAX, Aug. 4 /CNW/ - Now at Atlantic Superstore, Atlantic Supervalue(*)
and Dominion(xx) stores, low prices just got easier. One symbol, one message,
on thousands of items.
    For any discerning shopper, value remains important - especially when it
comes to spending hard-earned dollars. With lower prices on 1000's of items in
store, shoppers will find incredible value on grocery essentials - extremely
positive news for today's families who will shop better knowing they'll always
get value for the dollars they spend. One symbol, one message "Just Lower
Prices"(xxx) will be prominent throughout stores making it easier for
consumers to identify great savings. The program will also be supported by an
aggressive advertising campaign that includes television and radio, all
produced in Atlantic Canada for Atlantic Canada.
    "Shopping for our families and getting the best value has never been more
important given today's economy," says Phil McNeill, Vice-President Atlantic
Market, Loblaw Companies Ltd. "To us, that means providing the same broad
selection and high-quality service our customers know and trust, combined with
low pricing on thousands of items. By simplifying our message to "Just Lower
Prices", the savings will be clearly marked on shelf and easy to find
    Loblaw comparison shops weekly thousands of items to ensure they offer
competitive prices to consumers. Loblaw strives to offer key items on the
everyday shopping list at great value and for shoppers, this means not having
to compromise on quality.
    For more information, see store for details. Prices will vary from store
to store and are subject to change.

    (*) Available at Atlantic Superstore and Supervalu locations in Nova
Scotia, New Brunswick, and P.E.I
    (xx) Available at Dominion stores in Newfoundland and Labrador.
    (xxx) JUST LOWER PRICES means items flagged with this symbol in-store and
in flyer are sale items showing savings compared to our own regular retail.
Check in-store shelf tags for expiry dates of sale items. We reserve the right
to change expiry dates at any time.

    About Loblaw Companies Limited

    Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food distributor and a leading provider of drugstore, general
merchandise and financial products and services. Loblaw is one of the largest
private sector employers in Canada. With more than 1,000 corporate and
franchised stores from coast to coast, Loblaw and its franchisees employ over
139,000 full-time and part-time employees. Through its portfolio of store
formats, Loblaw is committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday household
demands of Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control (private)
label program, including the unique President's Choice(R), no name(R) and Joe
Fresh Style(R) brands. In addition, the Company makes available to consumers
President's Choice Financial(R) services and offers the PC Points(R) loyalty

For further information:

For further information: or to arrange an interview with a spokesperson,
please contact: David Primorac, Senior Director, Public Relations, Loblaw
Companies Limited, (905) 459-2500, extension 3634, Email:

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