PEMBERTON, British Columbia, July 28 /CNW/ -- Drawing music fans from all
over the world to one of its most majestic settings, Live Nation and Good Boy
Production's Pemberton Festival reached its full capacity of 40,000 music fans
this past weekend, making the three day event a triumphant success in its very
The festival capitalized on Live Nation's unparalleled vertically
integrated platform, with the company producing the festival, handling all of
the ticketing, website, merchandise and creative services.
In a business where multi-day festivals can take years to become
established, the success of Pemberton in its inaugural year is a testament to
an incredible line-up of artists, led by headliners Coldplay, Tom Petty and
the Heartbreakers, Nine Inch Nails, JAY-Z and The Tragically Hip. The success
also speaks to the beauty of the setting where artists performed against the
beautiful backdrop of Mount Currie to fans enjoying the event on the grounds
of some of Canada's richest farm country.
Rolling Stone exclaimed that "the first annual Pemberton Festival will
gladly take the title of next Glastonbury."
"We built a world-class music festival from scratch which attracted the
world's most successful and talented artists and music fans from every corner
of the globe," said Shane Bourbonnais, President of Touring and Business
Development for Live Nation Canada. "The lessons we've learned as the global
leader in festival production and the enormous support we received from the
government and people of Pemberton all came together to create a one-of-a-kind
event that we expect to produce for many years to come."
Featuring two stages and two performance tents, a festival village and
camping facilities which drew more than 21,000 campers as well as an RV park,
the Pemberton Festival lineup included more than 120 performers in all.
Hydro-electric energy was the main power source for the festival's energy and
local Pemberton Valley farm products, which the area is well known for, were
served throughout the 360 acre festival site. A farmer's market -- where
local farmers sold their goods directly to concert-goers -- was also featured
at the site. It is estimated that the festival generated more than $20
million for the local economy.
With more than 30 multi-day festivals staged around the world, Live
Nation is the global leader in the production of festivals.
ABOUT LIVE NATION:
Live Nation (NYSE: LYV) is the future of the music business. With the
most live concerts, music venues and festivals in the world and the most
comprehensive concert search engine on the web, Live Nation is revolutionizing
the music industry: onstage and online. Headquartered in Los Angeles,
California, Live Nation is listed on the New York Stock Exchange, trading
under the symbol "LYV." Additional information about the company can be found
at http://www.livenation.com under the "About Us" section.
For further information:
For further information: John Vlautin of Live Nation, +1-310-867-7127,
firstname.lastname@example.org; or Marnie Wilson, +1-604-685-5575,
email@example.com, or Jennifer Nesselroad, +1-604-518-4012,
Jennifer@theartsbiz.com, both of The Artsbiz Public Relations, for the
Pemberton Festival; or USMedia, Jim Merlis of Big Hassle Media,
+1-818-445-3136, Jim@bighassle.com, for the Pemberton Festival Web Site: