Live Earth President, Nina Guralnick, to highlight opportunity to harness the power of technology to mobilize youth for social change in keynote Q&A at 2008 Millennials Conference

                           Wednesday, March 5, 2008
                     Rogers Musicstore Canadian Music Week
                     Fairmont Royal York Hotel in Toronto

    TORONTO, Jan. 28 /CNW/ - Digital Media Wire and Rogers MusicStore
CANADIAN MUSIC WEEK announce that Nina Guralnick, Live Earth President will
participate in a keynote Q&A at the 2008 Millennial Conference in Toronto on
March 5th. The address will focus on how Live Earth has integrated technology
to engage the Millennial generation in the environmental conversation and how
this group is important in solving the climate crisis.
    "We are very excited to have Nina participating in this important event,"
said Millennials Co-Chair and Digital Media Wire, CEO Ned Sherman. "In the
next few years, the Millennial generation will outnumber both Baby Boomers and
Gen-Xers and will be the most significant consumer sector for the media &
entertainment industries. Nina and Live Earth are on the cutting-edge in terms
of understanding how to mobilize and connect with this generation around music
and social causes."
    As president of Live Earth, Nina Guralnick works directly with
organization founder, Kevin Wall, to define Live Earth's long-term strategic
vision, which seeks to leverage the power of music and integrated
entertainment to reach audiences worldwide, motivating them to take action to
solve the climate crisis. During the Live Earth concerts, she served as
executive-in-charge overseeing broadcast relationships, strategic
partnerships, brand communications, sponsorship integration, community
development as well as all interactive and new media initiatives - all of
which helped make Live Earth the largest global entertainment event in
    "The Millennial generation will be the most affected by global warming
and thus is critical to the conversation about how to solve the climate
crisis," said Nina Guralnick, Live Earth president. "I'm happy to be playing a
role in this international forum to share Live Earth's success in engaging
Gen Y in this important issue and look forward to discussing how we all can
continue to promote activism in today's youth."
    The Millennials is a one-day event bringing together leading
entertainment, media and technology executives and consumer marketers to focus
on how to connect with the much sought after Millennial generation.

For further information:

For further information: For Rogers MusicStore CMW, please contact:
Planet3 Communications - Sarah Etherden or Joanne Smale, T: (647) 346-4101, E:

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