Literacy book sale breaks attendance and revenue records

    CALGARY, May 4 /CNW/ - This past weekend marked the seventh anniversary
of the annual CBC/Calgary Reads Book Sale, a charitable event that raises
funds for Calgary Reads. Calgary Reads is an early literacy initiative that
changes the lives of struggling grade two readers and their families in
Calgary and area schools. This year's sale was the best attended ever.
    Over 3,000 people streamed through the doors of Calgary's Triwood Arena,
ultimately purchasing over $97,000 worth of books. The sales figure is all the
more remarkable given that most books were at bargain prices of 1, 2, or 3
dollars each! This represented a 50% increase in attendance which translated
into roughly 30% more sales than the 2008 event.
    An event of this magnitude does not happen without the tremendous
dedication of volunteers, people selflessly committed to the cause of
literacy. A huge thank you to the volunteers who tirelessly sorted, priced,
and hauled books, tidied up table displays, assisted shoppers, and managed the
    Several sponsors made this year's sale possible. Our profound thanks to
the following organizations, without whom we could not pull off such a
momentous annual event:

    -  CBC Calgary, our major media sponsor who generously made their
       building available for book collection
    -  CNW Group, news releases
    -  RBC for collecting over 500 boxes of books and staffing the checkout
    -  Borden, Ladner, Gervais LLP for providing the "Kids Fun Zone"
    -  Food sponsors to keep our volunteers fuelled and ready for action:
         -  Calgary Co-op
         -  Costco Wholesale
         -  Pizza 73
         -  Starbucks
         -  Calgary Reads
    -  Norampac, boxes
    -  Crown Packaging, boxes
    -  City of Calgary, recycling
    -  Zinc Research, shopper surveys and analysis
    -  condo-condo development group, storage locker
    -  "The Downstairs Band" for crowd-pleasing entertainment

    Mayor Dave Bronconnier was good enough to provide us a letter of support,
which helped greatly in our publicity. Speaking of star power, special thanks
goes to Calgary singing sensation and recording star Jann Arden who was kind
enough to plug the event on her Facebook page. A few MLAs were also kind
enough to promote the event on Twitter - undoubtedly helping generate more
buzz around the sale.

For further information:

For further information: on Calgary Reads or the annual CBC/Calgary
Reads book sale, go to or contact: Dariel Bateman,
Executive Director, Phone: (403) 777-8254, E-mail:

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