First Step in International Expansion throughout Middle East and North
TSX Venture Exchange: LQD.V and LQD.WT
TORONTO, Dec. 7, 2011 /CNW/ - Liquid Nutrition Group Inc. ("Liquid Nutrition" or "Company") (TSX:
LQD.V and LQD.WT) announced today that it has secured its first
international license partner, Liquid Nutrition Middle East, in the
United Arab Emirates (UAE). Under the agreement, Liquid Nutrition
Middle East will be responsible for the aggressive growth plans in the
region including opening new Liquid Nutrition locations and selling
franchise opportunities across the Middle East and North Africa. The
first location in Abu Dhabi is expected to open in the spring of 2012.
"We are pleased that the Liquid Nutrition brand has attracted global
interest so quickly," said Glenn Young, President, Liquid Nutrition
Group Inc. "This is a significant milestone for the company and we are
honoured to be partnering with distinguished leaders from the Abu Dhabi
business community to launch Liquid Nutrition throughout the Middle
East and North Africa."
Liquid Nutrition Middle East was formed with high profile business
leaders from the region including His Excellency Sheikh Mohammed Bin
Butti Al Hamid, Ahmad Nimer, Mubarak Matar Al Humairi, Mohammed Loay,
and Abdalla Nimer.
"I am delighted to be a founding partner in the launch of Liquid
Nutrition Middle East by bringing this chain of international
functional beverage, vitamin and supplement stores to the region,"
states His Excellency Sheikh Mohammed Bin Butti Al Hamid. "The Middle
East, and Abu Dhabi in particular, is a dynamic place to do business
and is increasingly attracting world class brands and successful
entrepreneurs who are interested in reaching new growth markets."
According to a screening done in 2008 by the Health Authority Abu Dhabi
(HAAD), some 70 per cent of UAE residents over the age of 18 are
classified as overweight or obese. Liquid Nutrition is a progressive
lifestyle brand that is committed to engaging with consumers who are
interested in improving their personal health and nutrition.
"All of the partners at Liquid Nutrition Middle East share the vision of
promoting a healthy lifestyle," said Abdalla Nimer, CEO, Liquid
Nutrition Middle East. "We believe consumers in Abu Dhabi and
international citizens living and working here genuinely want to be
more healthy and will embrace the Liquid Nutrition lifestyle."
Following the success in securing franchise partners in Montreal,
Toronto, and Vancouver, Liquid Nutrition Group is aggressively
expanding across Canada and North America. Abu Dhabi is the first of
the many emerging international markets being targeted as the company
expands its global reach.
Liquid Nutrition offers more than 25 different functional beverages
prepared fresh for each customer. From protein drinks to meal
replacements, Liquid Nutrition is geared for anyone who wants to take
control and improve their health. An athlete who is focused on muscle
recovery or even simple rehydration, a business executive who doesn't
have time to eat properly but needs high performance at work, or a mom
who is juggling career, kids and staying fit and healthy. The 'Early
Bird', one of the most popular Liquid Nutrition drinks, is a breakfast
meal replacement consisting of fruits, vitamin supplements and oatmeal,
allowing the consumer to maintain a high-level of performance any time
of the day.
About Liquid Nutrition Group Inc.
Liquid Nutrition Group Inc. (LNGI) (TSX: LQD.V and LQD.WT) is a
functional beverage, vitamin and supplement store brand committed to
bringing healthy and delicious eating to communities around the world.
Through its wholly-owned subsidiary Liquid Nutrition Franchising
Corporation, LNGI is currently the franchisor of six stores located in
Montreal, with franchise commitments and expansion opportunities
throughout Canada and the United States, as well as license
opportunities internationally. For store locations, business
opportunities or more information visit www.liquidnutrition.com. Please join Liquid Nutrition on Facebook and follow us on twitter
About Team Liquid
Comprised of pro-athletes and experts in the world of sports, fitness
and nutrition, members of Team Liquid were selected based on their
personal and professional dedication to healthy active living. To learn
more about Team Liquid and view the full roster, visit www.liquidnutrition.com/en/team_lq.php.
SOURCE Liquid Nutrition Inc.
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