launches a savvy new sister site called, debuting July 2008

    TORONTO, July 9 /CNW/ - What more could a beauty junkie ask for than
up-to-the-minute great beauty information on An
expanded knowledge of great lifestyle tips with the introduction of the newly
launched website, providing a focus on fashion, home
& décor, technology and travel.
    Lipstick Lifestyle is the urban girl's guide to fabulous finds and the
dedicated writers for this knowledgeable new site source out the very best in
fashion and style to home and decor to gadgets and travel, all for the benefit
of their shopping-savvy readers.
    Ellen Mirza, Editor-in-Chief comments, "Lipstick Powder N Paint has been
a huge hit with 25-45 beauty-savvy gals throughout North America, for over two
years. I believed it was the right time to start Lipstick Lifestyle and reach
those shopping-savvy readers whom we might not have been touching with the
beauty site. Plus we LOVE shopping so this is a natural extension and perfect
outlet for us to share our other passions - Fashion, Travel, Technology, Home
Décor and more."
    Lipstick Lifestyle, which went live on July 1, 2008, offers up fun
bite-sized pieces of useful information about the latest and greatest
products, and where educated shoppers can pick them up throughout North
America. There will also be some special features on both sites.

    Some of the unique features that can be found on this new site, include:
    -  Top Women in Focus - Top business women are interviewed and asked
       questions about their career, life and likes and dislikes.
    -  Monthly Give-a-way
    -  Divine Deals Section - posting "must have" deals and steals. This is
       an area where advertisers will have an opportunity to promote their
       products for a small fee per month

    About Lipstick Powder N Paint

    Lipstick Powder N Paint is the urban girl's guide to everything
beauty-ful, and the best beauty products from all over the world are
celebrated for the benefit of its gorgeous readers. Originally launched in
2006, the website has an established readership of North America women (60%
U.S.). It is also part of the GLAM Network, the Total Beauty Network,
Splendicity and the Beauty Blog Network. Lipstick Powder N Paint readers are
modern, successful, professional women aged 25 - 45, who enjoy shopping and
love to have the latest products to pamper themselves. The website's main
focus is on cosmetics, skin care and hair care, all directed toward women.

    About Ellen Mirza - Editor-in-Chief

    Ellen is the type of gal that loves to shop, surf the internet and soak
up information.
    Born in Toronto in 1971, she has had a wonderful opportunity to travel
all over the world and during this time, soak in different local cultural
lifestyles. Ellen has lived in major cities for significant portions of her
life including London, England, Sydney, Australia, Vancouver and then finally
settling back to her home town in Toronto in 2007.
    After about 10 years in the event and marketing industry, Ellen decided
that she wanted to do something fun and different. She had a bit of a
fascination for blogs and the fact that the content was always changing and
very current. On a whim, she decided to try her hand at writing a blog and
started Lipstick Powder N Paint in June 2006. She wrote about products she
owned and loved and contacted her favourite bloggers to let them know about
her site. Within weeks there was a steady flow of readers going to the site to
get their daily beauty fix. Ellen was amazed!
    By 2007, Ellen Mirza was inundated with readers emailing her, products
being sent to her for review and a steady readership. At that point she
realized she had truly found her niche in the blogosphere, deciding to make
Lipstick Powder N Paint her full-time job. Moving back to Toronto in 2007
provided her with the resources of so many PR agencies located in the heart of
the city at her fingertips as well as the Canadian publishing industry and
still being close to New York.
    Ellen has freelanced and written articles for Sweetspot, WestCoast
Families, GLAM and more.

For further information:

For further information: For any media requiring additional information,
please contact: Pamela Kennedy, PK Communications, (416) 402-3364,; L. Ellen Mirza - Editor-in-Chief, LIPSTICK
LIFESTYLE, (416) 604-7883,,

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