DVD Trays and Paper to be Made with 100 Percent Recyclable Materials; More
Environmentally Friendly Titles To Be Released Throughout The Year As
Company Focuses On Environmental Awareness Throughout Its Businesses
SANTA MONICA, Calif., and VANCOUVER, British Columbia, March 18 /CNW/ --
LIONSGATE(R) (NYSE: LGF), the leading independent filmed entertainment studio,
today announced an initiative to package many of the Company's DVD releases in
environmentally friendly materials. The first "Green" release under this
initiative will be WEEDS: SEASON THREE, which is scheduled to hit stores June
3, it was announced today by Lionsgate President and co-Chief Operating
Officer Steve Beeks. The company will announce other "Green" titles
throughout the year.
"We are committed to extending our reputation for industry leadership and
innovation into the critically important area of environmental awareness,"
said Beeks. "We recognize the importance of helping the environment and have
been identifying ways to do this while preserving the quality consumers have
been accustomed to receiving with our DVD releases and other product. We look
forward to becoming more environmentally friendly with all of our content
going forward -- the release of WEEDS: SEASON THREE is just the beginning of
Lionsgate's 'Green' initiative."
Beeks also noted that Lionsgate's record label will be adopting
environmentally friendly packaging for the WEEDS limited edition soundtrack CD
scheduled for release on June 17. The Company is evaluating other
environmentally friendly options throughout its filmed entertainment
operations, including the development of standards for benchmarking the
success of various environmental initiatives and cost-benefit analyses of
diverse programs designed to promote environmental friendliness.
The trays on all environmentally-friendly DVDs from Lionsgate will be
made of 100 percent recycled materials and each tray can be recycled. In
addition, the paper used for the DVD packaging will be made from 100 percent
recycled fibers and is recyclable and compostable.
By utilizing 100 percent recycled water bottles diverted from landfills
for the trays on the company's initial production run of WEEDS: SEASON THREE,
500,000 water bottles will be prevented from ending up in a landfill. In
addition, manufacturing the recycled tray utilizes less than 10 percent of the
total energy required to make a new Amaray case.
Lionsgate is the leading independent filmed entertainment studio and is a
premier producer and distributor of motion picture, television programming,
home entertainment, family entertainment, video-on-demand and
digitally-delivered content. Its prestigious and prolific library of nearly
12,000 motion picture titles and television episodes is a stable source of
recurring revenue and serves as the foundation for the growth of the Company's
core businesses. The Lionsgate brand is synonymous with original, daring,
quality entertainment in markets around the globe.
For further information, contact:
Jodie Magid/Jennifer Sandler
firstname.lastname@example.org / email@example.com
Bender/Helper Impact for Lionsgate
Adam Fenton/Elizabeth Atler
firstname.lastname@example.org / email@example.com
For further information:
For further information: Jodie Magid, +1-212-386-6885,
firstname.lastname@example.org, or Jennifer Sandler, +1-310-255-4072,
email@example.com, both of Lionsgate; or Adam Fenton,
firstname.lastname@example.org, or Elizabeth Atler, email@example.com,
both of Bender|Helper Impact, +1-212-689-6360, for Lionsgate Web Site: