Lionsgate Expands Home Entertainment Distribution for the Beloved Care Bears


    Lionsgate Acquires Exclusive Home Entertainment Rights To The All-New
Care Bears Television Series, A New Care Bears CGI-Animated Movie, And Extends
The Studio's Rights To The Classic Care Bears Catalog

    Lionsgate Also Obtains The Exclusive Distribution Rights To The
Television Series Based On American Greetings' All-New, Great Tasting
Property, Sushi Pack

    SANTA MONICA, Calif., Jan. 7 /PRNewswire-FirstCall/ -- Lionsgate (NYSE:  
LGF), the leading next generation filmed entertainment studio, announced that
they have extended their relationship with American Greetings Properties, the
intellectual property and outbound licensing division of American Greetings
Corporation (NYSE:   AM), by acquiring the exclusive North American home
entertainment distribution rights to numerous titles based on the beloved Care
Bears. Additionally, Lionsgate has acquired the home entertainment
distribution rights to the CBS television series based on the all-new American
Greetings Property, Sushi Pack, which follows four pieces of sushi and a wad
of wasabi who are brought to life with special powers to help rid the world of
evil. Through the deal, Lionsgate obtains the rights to distribute the titles
on DVD and electronic sell-through. The announcement was made today by
Lionsgate Home Entertainment Executive Vice President of Marketing Anne
Parducci and American Greetings Intellectual Property Group President & CEO
Josef Mandelbaum.

    Having been a core distributor of Care Bears product for the last five
years - including the classic television series and direct-to-DVD CGI-animated
features - Lionsgate is significantly expanding its Care Bears content through
this deal. The studio has obtained the distribution rights to 48 episodes of
the all-new Care Bears television series, "Care Bears: Adventures In
Care-A-Lot," along with an all-new Care Bears CGI-animated movie scheduled to
launch in Fall 2009. Additionally, Lionsgate extended its rights to the
Classic Care Bears catalog.

    "Expanding our relationship with American Greetings Properties has been a
major priority for us in the family entertainment area," said Parducci. "The
Care Bears have been an important and successful brand in our family
entertainment portfolio for the last five years and we wanted to complement
our existing product with new content. The new Care Bears television series
and CGI movie are just the type of releases that the ever-growing fan base of
parents and children are seeking from this beloved property - and Hasbro's
participation as the new master toy licensee promises to take the brand to
even greater heights. We are also impressed with what the American Greetings
Properties has accomplished in a very limited time with the new Sushi Pack
property and look forward to participating in growing the brand into a kids

    "We are very excited to team up with Lionsgate and include new character
brands and additional Care Bears entertainment," said Mandelbaum. "These new
entertainment releases will undoubtedly be a hit with both kids and parents
alike and we look forward to a continued collaborative relationship to support
these character brands in the marketplace."

    The deal with American Greetings Properties continues to build on
Lionsgate's tremendous success distributing product from some of the most
prominent family brands in the marketplace. Currently the fourth largest
distributor in the children's non-theatrical home entertainment category with
a 13% market share, Lionsgate releases to DVD a virtual who's-who in family
entertainment brands, including Speed Racer and Speed Racer: The Next
Generation, Marvel(TM) Animated Features, Teenage Mutant Ninja Turtles,
Scholastic's Clifford the Big Red Dog, American Greetings' The Care Bears, HIT
Entertainment's Thomas & Friends(TM), Bob the Builder(TM), Barney(TM),
Angelina Ballerina(TM), MGA Entertainment's ever-popular Little Tikes(R)
brand, Cookie Jar Entertainment's The Doodlebops, Nelvana's Miss Spider's
Sunny Patch Friends, and LeapFrog Enterprises, Inc., the leading developer of
technology based learning products.

    Lionsgate is the leading next generation filmed entertainment studio with
a major presence in the production and distribution of motion pictures,
television programming, home entertainment, family entertainment,
video-on-demand and digitally delivered content. The Company is leveraging its
content leadership and marketing expertise through a series of partnerships
that include the operation of the highly successful FEARnet branded channel
with Sony and Comcast, the recent announcement of the fall 2009 launch of a
new multiplatform entertainment venture with partners Viacom, Paramount
Pictures and MGM, investment in the leading young men's digital distribution
platform, ownership of the premier independent television
syndication company Debmar-Mercury LLC and an alliance with independent filmed
entertainment production and distribution company Roadside Attractions.

    The Company's feature films have generated more than $450 million at the
North American theatrical box office in the past year, and Lionsgate has also
forged leadership positions in television and home entertainment with the
production of such critically-acclaimed television series as "Weeds" and "Mad
Men," the distribution of "Tyler Perry's House of Payne," "Family Feud,"
"South Park," "Trivial Pursuit," "The Wendy Williams Show" and Tyler Perry's
"Meet the Browns," and approximately 8% market share and the industry's
leading box office-to-DVD conversion rate in home entertainment. Lionsgate
handles a prestigious and prolific library of approximately 12,000 motion
picture and television titles that is an important source of recurring revenue
and serves as the foundation for the growth of the Company's core businesses.
The Lionsgate brand is synonymous with entrepreneurial innovation and
original, daring, quality entertainment in markets around the globe.

    American Greetings Properties (AGP) is the intellectual property and
outbound licensing division of American Greetings Corporation. Built upon the
successful re-launches of Care Bears and Strawberry Shortcake licensed
products, which have garnered nearly $5 billion in retail sales worldwide
combined since 2002, AGP develops multi-platform campaigns for its properties
through digital media, entertainment, marketing and merchandising. In addition
to Care Bears and Strawberry Shortcake, AGP's active classic brands include
Holly Hobbie and Madballs, as well as new properties Sushi Pack, Twisted
Whiskers, Maryoku Yummy and TinPo. Children can experience AGP online at For more information on AGP, visit

    For more than 100 years American Greetings Corporation (NYSE:   AM) has
been a manufacturer and retailer of innovative social expressions products
that assist consumers in enhancing their relationships. The Company's major
greeting card brands are American Greetings, Carlton Cards and Gibson, and
other paper product offerings including DesignWare party goods, American
Greetings and Plus Mark gift-wrap and boxed cards and Date Works calendars.
American Greetings also has the largest collection of electronic greetings on
the Web, including cards available at through AG
Interactive, Inc., the company's online division. AG Interactive also offers
digital photo sharing and personal publishing at and and a one-stop source for online graphics, animations, emoticons,
text generators, and more at In addition to its product lines,
American Greetings also creates and licenses popular character brands through
the American Greetings Properties group. Headquartered in Cleveland, Ohio,
American Greetings generates annual revenue of approximately $1.8 billion, and
its products can be found in retail outlets domestically and worldwide,
including company owned American Greetings and Carlton Cards stores. For more
information on the Company, visit


    For further information, contact:

    For Lionsgate:
    Jodie Magid/Jennifer Sandler

    For corporate inquiries:
    Peter Wilkes

    For American Greetings Properties:
    Karen Silberg or Nicole Tubman
    Dan Klores Communications


For further information:

For further information: Jodie Magid, +1-212-386-6885,, or Jennifer Sandler, +1-310-255-4072,, or corporate inquiries, Peter Wilkes, +1-310-255-3726,, all of Lionsgate; or Karen Silberg,, or Nicole Tubman,, both
of Dan Klores Communications, +1-212-685-4300, for American Greetings
Properties  Web Site:                 

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