Lionsgate and Twisted Pictures' SAW IV Lets It Bleed as the American Red Cross Partners With Lionsgate on Nationwide SAW IV Blood Drive



    
    SAW FANS RABID TO DONATE BLOOD, UP TO 112,500 LIVES SAVED TO DATE

    FOURTH ANNUAL BLOOD DRIVE COINCIDES WITH HALLOWEEN '07 PREMIERE OF SAW IV,
    THE LATEST INSTALLMENT OF THE SAW SERIES, THE MOST SUCCESSFUL HORROR
    FRANCHISE OF ALL TIME

    Donation Centers To Open At College Campuses And Other Locations
Nationwide
    

    SANTA MONICA, Calif., Aug. 7 /CNW/ -- Lionsgate (NYSE:   LGF), the leading
independent filmed entertainment studio, and the American Red Cross, one of
the nation's largest blood collection organizations, today announced a formal
partnership for the Fourth Annual SAW "Give Til It Hurts" blood drive
benefiting the Red Cross.  The blood drive will coincide with the Halloween
premiere of the latest title in Lionsgate and Twisted Pictures' SAW franchise,
SAW IV, which opens nationwide on October 26, 2007.  The announcement was made
jointly by Lionsgate Co-Presidents of Theatrical Marketing Tim Palen and Sarah
Greenberg and Gregory S. Ballish, Senior Vice President, Biomedical Services,
American Red Cross.
    
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20070807/LATU054)
    
    "Working with Lionsgate Entertainment provides the American Red Cross an
opportunity to expand its support of blood donation," said Ballish.  "On
behalf of the patients we serve, we thank Lionsgate and the SAW franchise for
their commitment to our blood program and look forward to a successful
campaign."
    "We are honored that the American Red Cross has chosen to partner with
Lionsgate on a national level to manage this year's blood drive," said Palen
and Greenberg.  "For the past three years, we have seen how eager young people
are to support the Red Cross and its life-saving mission, and the SAW IV blood
drive will give them more opportunities than ever."
    The SAW "Give Til It Hurts" blood drive has become a key element of the
SAW franchise, as much a part of the horror hit's annual rituals as its
Halloween premiere date.  Since the first SAW blood drive in 2004, SAW
filmgoers have donated nearly 38,000 pints of blood to help save as many as
112,500 lives.  Collection totals have doubled year after year: during the
2004 inaugural drive, 4,200 pints were collected, in 2005, 10,000 pints were
collected, and in 2006, 23,493 pints were collected, resulting in tens of
thousands of lifesaving blood transfusions.
    Producers Mark Burg and Oren Koules of Twisted Pictures remarked, "We are
very proud of the continued growth and success of the SAW blood drives and
would like to thank Lionsgate for their boundless creativity and the
incredibly loyal SAW fans who bleed for us, literally."
    SAW star Tobin Bell, who portrays the terrifying Jigsaw, will be featured
in several PSA's advertising the SAW IV blood drive.  For the fourth year, the
campaign's graphic elements will be created by Lionsgate's Palen, an
award-winning fine art photographer whose sleek, witty images of the beautiful
SAW nurses have played a major role in driving traffic to previous blood
drives.
    The SAW series is the most successful horror franchise of all time, with
a worldwide box office of over $400 million.  The most recent entry, SAW III,
opened at #1 domestically on October 27, 2006, and opened at #1 in eleven
additional countries, including the U.K. and Australia; it was the year's
top-grossing horror film, taking in over $80 million domestically and over
$100 internationally.  The DVD, released on January 23, 2007, repeated the
success of its two predecessors as it debuted as the week's #1 new home
entertainment release, selling 2.5 million units in the U.S. and Canada in its
first week alone.  To date, combined sales of SAW, SAW II and SAW III DVDs
total 13 million units.
    The SAW IV blood drive will begin approximately two months before the
film's premiere and will continue through the first week of its release.
Lionsgate and the American Red Cross will host blood drives on college
campuses and other locations across the country, tapping into the desire among
young people to give back in a tangible way.
    
    SAW IV SYNOPSIS
    Jigsaw and his apprentice Amanda are dead.
    
    Now, upon the news of Detective Kerry's murder, two seasoned FBI
profilers, Agent Strahm and Agent Perez, arrive in the terrified community to
assist the veteran Detective Hoffman in sifting through Jigsaw's latest
grizzly remains and piecing together the puzzle.  However, when SWAT Commander
Rigg is abducted and thrust into a game, the last officer untouched by Jigsaw
has but ninety minutes to overcome a series of demented traps and save an old
friend or face the deadly consequences.
    SAW IV is directed by Darren Lynn Bousman. The producers are Mark Burg
and Oren Koules.  The film is executive produced by Daniel Jason Heffner,
James Wan, Leigh Whannell, Stacey Testro, Peter Block and Jason Constantine.
    
    ABOUT THE AMERICAN RED CROSS
    
    The American Red Cross helps people prevent, prepare for and respond to
emergencies. Last year, almost a million volunteers and 35,000 employees
helped victims of almost 75,000 disasters; taught lifesaving skills to
millions; and helped U.S. service members separated from their families stay
connected.  Almost 4 million people gave blood through the Red Cross, the
largest supplier of blood and blood products in the United States.  The
American Red Cross is part of the International Red Cross and Red Crescent
Movement.  An average of 91 cents of every dollar the Red Cross spends is
invested in humanitarian services and programs.  The Red Cross is not a
government agency; it relies on donations of time, money, and blood to do its
work.
    
    ABOUT TWISTED PICTURES
    
    Twisted Pictures is helmed by Mark Burg and Oren Koules, and is the
horror/thriller division of their company Evolution Entertainment.  SAW, one
of the most profitable films of 2004, was the first picture released under the
Twisted banner.  The film was distributed by Lionsgate, which entered into a
nine-picture distribution deal with Twisted Pictures in November 2004.  In
2005, Twisted Pictures produced SAW II, which opened at #1 on Halloween
weekend and became the year's highest-grossing horror film.  Halloween 2006
saw the release of SAW III, which opened at #1 in North America, the U.K. and
Australia and became the year's top-grossing horror film.  Twisted Pictures'
slate includes the upcoming DEAD SILENCE by SAW creators James Wan and Leigh
Whannell; CATACOMBS, currently in post production; SAW IV; and the
just-announced REPO! THE GENETIC OPERA.
    
    ABOUT LIONSGATE
    
    Lionsgate is the leading independent filmed entertainment studio, winning
the 2006 Best Picture Academy Award(R) for CRASH, generating two consecutive
years of $300 million-plus domestic theatrical box office, operating a $500
million-plus home entertainment business and producing a broad slate of prime
time television series for fiscal 2007.  It is a premier producer and
distributor of motion pictures, television programming, home entertainment,
family entertainment, and video-on-demand content.  Its prestigious and
prolific library of more than 10,000 titles is a valuable source of stable,
recurring revenue and a foundation for the growth of the Company's core
businesses.  The Lionsgate brand is synonymous with original, daring, quality
entertainment in markets around the world.

    http://www.lionsgate.com

    For further information, contact:

    
    For Lionsgate:
    Sarah Greenberg
    310-255-3856
    sgreenberg@lionsgate.com
    

    For corporate inquiries, please contact:

    
    Peter D. Wilkes
    pwilkes@lionsgate.com
    310-255-3726
    

    
    For The American Red Cross:
    Stephanie Millian
    Director, Biomedical Communication
    millianst@usa.redcross.org
    202-303-4488
    




For further information:

For further information: Sarah Greenberg, +1-310-255-3856, 
sgreenberg@lionsgate.com, or corporate, Peter D. Wilkes, +1-310-255-3726, 
pwilkes@lionsgate.com, both of Lionsgate; or Stephanie Millian, Director of 
Biomedical Communication of The American Red Cross, +1-202-303-4488, 
millianst@usa.redcross.org Web Site: http://www.lionsgate.com


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