Lions Gate Marketing Launches New Group Credit Product AssureCredit(C)

    VANCOUVER, Sept. 30 /CNW/ - Lions Gate Marketing Inc. (LGM), a leading
supplier of extended warranty, group credit insurance and automotive theft
deterrent products today announced the launch of AssureCredit(C), a new group
credit insurance product for the automotive industry. Symbolizing a new
underwriting relationship with The Standard Life Assurance Company of Canada,
AssureCredit(C) (AssurCredit(C) in Quebec) replaces LGM's Protected Payment
Plan (PPP) product. Like PPP, AssureCredit(C) is administered by Omni Group
Credit Inc.
    "I am very excited to launch AssureCredit(C) to our national network of
automotive and recreational vehicle dealerships," said Randy Price, President
of LGM. "With distinct improvements over our previous offering such as higher
coverage limits and flexible dealer commission rates while retaining its
limited need for health inspections, AssureCredit(C) is well positioned to be
a market-leading product in our industry. I am also very pleased to partner
with Standard Life as our underwriter for this product. A fellow Canadian
based company with a solid reputation amongst consumers and businesses alike
for exceptional customer service, Standard Life represents a strong addition
to the LGM family of business partners."
    "It was a natural fit to partner with LGM since Standard Life has a
long-standing commitment to offer quality products and service," said Jacques
Latour, Vice-President, Sales, Group Insurance of Standard Life. "Offering our
renowned group insurance products to the Canadian automotive dealer community
is a great opportunity to leverage our expertise."
    AssureCredit(C) is available nationally and is supported in the field by
LGM's network of Dealer Development Managers. For more information about
AssureCredit(C), visit

    About The Standard Life Assurance Company of Canada

    In 2008, Standard Life, the first life insurance company to transact
business in Canada, marks its 175th year of operations. With 10,000 employees
globally, Standard Life plc is a major international financial services group
headquartered in Scotland. It provides asset-managing services for retirement,
investment and protection to some seven million customers globally. It has
offices in the United Kingdom, Canada, Ireland, Germany, Austria, India and
China, including Hong Kong.
    The Standard Life Assurance Company of Canada is Standard Life plc's
largest operation outside the U.K., with 2,000 employees based in Montreal and
across Canada, serving more than 1.3 million Canadians, including group
insurance and pension plan participants.

    About Lions Gate Marketing (LGM)

    Founded in 1998, Lions Gate Marketing (LGM) is one of Canada's leading,
tier one suppliers of extended warranty, credit insurance and anti-theft
products for the automotive and recreational vehicle industries. As a dealer
development company, LGM improves the profitability of business offices by
providing innovative products that offer real world value and peace-of-mind to
dealership customers for their vehicle investments. With over 700 active
dealers, business relationships with original equipment manufacturers such as
Volkswagen Canada and Kia Canada, and ground breaking business office sales
support, LGM has a reputation second to none in the Canadian automotive
marketplace. To learn more about LGM, visit

For further information:

For further information: Richard Whitehead, 1-800-510-8372

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