Limited Brands Announces Locations for Its First Canadian Bath & Body Works Stores

    COLUMBUS, Ohio, July 10 /CNW/ -- Limited Brands Inc (NYSE:   LTD) has
announced the locations for its first Canadian Bath & Body Works stores.  Six
stores will open in the fall of 2008 in the following Canadian malls:
    (Logo: )

    - Erin Mills Town Centre (Mississauga)
    - Fairview Mall (Toronto)
    - Stone Road Mall (Guelph)
    - West Edmonton Mall (Edmonton)
    - White Oaks Mall (London)
    - Yorkdale Shopping Centre (Toronto)
    "We're excited to extend our world-renowned brand of personal care and
home fragrance lines to Canada, where customers have already expressed a
tremendous interest in our products," said Leslie H. Wexner, chairman and
chief executive officer of Limited Brands.  "Our acquisition of La Senza last
year allows Canada to be our stepping stone into international expansion."
    "Thanks to our years of Canadian retail experience, we understand the
needs and desires of our Canadian consumers. With our experience and
knowledge, we are perfectly positioned to introduce this brand into the
marketplace," says Laurence Lewin, president and co-founder of La Senza.
    These Bath & Body Works stores will initially create nearly 250 new
full-time and part-time jobs in Canada.
    Bath & Body Works is the largest specialty retailer in sales of beauty
and personal care items.  In the company's more than 1,600 stores, Bath & Body
Works offers the most luxurious beauty products in fragrant bath and body
care, facial skincare, hair, spa and home.  Today the specialty store sells
not only its own branded Bath & Body Works Signature product line, but leading
beauty brands as well, including C.O. Bigelow, Aromatherapy and True Blue Spa.
    Limited Brands, through Victoria's Secret, Bath & Body Works, C.O.
Bigelow, La Senza, White Barn Candle Co. and Henri Bendel, presently operates
nearly 3,000 specialty stores.  The company's products are also available
online at,, and
    Based in Montreal Canada, La Senza has become synonymous with
high-quality, affordability and elegance. Since the first store opening in
1990, La Senza has maintained a focused vision of excellence, taking pride in
its dedication to its customers and its merchandise. La Senza Corporation
operates over 326 La Senza Lingerie, La Senza Express, La Senza Spirit and La
Senza Girl stores throughout Canada. In addition, there are 341 franchised La
Senza and La Senza Girl stores operated internationally in 34 countries.

For further information:

For further information: Business & International: Tammy Roberts Myers,
Vice President, External Communications, Limited Brands, Inc.,
+1-614-415-7072,; Product: Carole Teitelbaum,
Executive Vice President, Bath & Body Works (Canada) Corp., +1-514-421-8730
Web Site:                        

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