Lifestyle and Coaching Company Newtopia Launches "Newtopia Genetics" - a Breakthrough Genetic Test for Weight and Lifestyle Management

    - Test Reveals Most Effective Individual Regime for Weight Loss -

    TORONTO, April 7 /CNW/ - Newtopia, a lifestyle company dedicated to
coaching people to lose weight, get fitter and enjoy an overall sense of
well-being, is pleased to unveil Newtopia Genetics, a new genetic test which
reveals the most effective formula for individual weight loss and lifestyle
    Deployed in Canada for the first time, Newtopia Genetics uses
breakthrough genetic technology to tell individuals the best way to lose their
extra pounds. Using a simple cheek swab, Newtopia Genetics identifies genes
specifically connected to one's likelihood of gaining weight and also provides
genetically driven recommendations for nutrition, exercise and behaviour
management. These genetically driven lifestyle recommendations are then
incorporated into a personalized lifestyle coaching program in order to
achieve the best possible results in weight loss and healthy living.
    "Newtopia is pioneering a new age of affordable 'personalized lifestyle
management' to achieve the best results in weight loss and healthy living,"
says Founder, President and CEO Jeffrey Ruby. "Other companies offer personal
genetic testing for obesity but do not incorporate the results into an
integrated program directed by a personal coach. With Newtopia Genetics, we
can stop guessing at what will work and make genetically driven
recommendations that are most effective for each individual to lose weight,"
says Ruby.
    Newtopia differs from existing mainstream services by focusing on a
complete lifestyle perspective that incorporates Nutrition, Exercise and
behavioural Well-being - their NEW. While other weight loss services offer a
single focus - nutrition/dieting or exercise, Newtopia combines the three main
lifestyle pillars to help people lose weight, and personalize each program
with genetic testing and expert-backed support from your very own certified
    "What is important and unique to this test is that it uses information
from key obesity genes to make genetically driven recommendations in three
fundamental aspects of weight management - nutrition, exercise and behaviour,"
said Dr. Louis Perusse, Chief Designer of Newtopia Genetics, and considered a
world authority on the genetics of obesity. Dr. Perusse is also Editor in
Chief of The Journal of Nutrigenetics and Nutrigenomics, and Professor and
Director of the Division of Kinesiology in the Department of Social and
Preventive Medicine of Laval University.

    About Newtopia:

    Newtopia is a lifestyle company dedicated to coaching people to lose
weight, get fitter and enjoy an overall sense of well-being. The company
offers personalized lifestyle coaching that integrates Nutrition, Exercise and
behavioural Well-being - our NEW. Newtopia combines that with cutting edge
personal genetic testing - Newtopia Genetics - to completely personalize each
program for the best results in weight loss and healthy living. Newtopia's
world-class team of leading experts has designed completely integrated and
evidence-based programs delivered to clients by their own Newtopia Certified
Coach who partners with them to achieve their goals every step of the way.

For further information:

For further information: Jeffrey Ruby, Founder, President & CEO, (905)
856-8088 or

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