Toronto Community Housing, Canada Dry Mott's and KaBOOM! Team up to
build new playground for Etobicoke children and families - in just one
ETOBICOKE, ON, Sept. 28, 2011 /CNW/ - In a joint effort to help give
children and families in Toronto Community Housing's West Mall
community a safe place to play, more than 200 volunteers from Canada
Dry Mott's and Toronto Community Housing, along with community members
and organizers from KaBOOM!, built a new community playground in just
six hours. Inspired by the imagination of children who attended a
Design Day in July, the new playground will give children and families
in the Etobicoke townhouse community the opportunity to play and
connect with their friends and neighbours.
"Toronto Community Housing's vision is to contribute to a city where
residents are proud of the place where they live and where people feel
connected to each other and their community," said Len Koroneos,
Toronto Community Housing's Chief Executive Officer (interim). "Thanks
to our partnership with Canada Dry Mott's and KaBOOM!, children have a
safe and accessible place to play. That is a key building block of a
safe and healthy community."
This project is part of Let's Play, a community partnership led by
Canada Dry Mott's and its parent company Dr Pepper Snapple Group to get
kids and families active. The first North American Let's Play
initiative is a $15-million, three-year commitment by Dr Pepper Snapple
Group to KaBOOM! to build or fix up 2,000 playgrounds by the end of
2013, benefiting an estimated five million children across North
America. Dr Pepper Snapple Group is also a member of the leadership
circle within the KaBOOM! National Partner Program.
"We believe that the key to a healthy lifestyle is to stay active and
achieve balance, and our goal is to provide the tools, places and
inspiration to kids and families to help them make physical activity a
daily priority," said Andrew Bayfield, Senior Vice President, Canada
Dry Mott's and Mott's Snapple International. "We're proud to be a part
of this Let's Play initiative here in Etobicoke, where we can help
encourage kids and families to stay active - and have fun doing it -
with this great new, safe playground."
Today's kids spend less time playing outside than any previous
generation, in part because only one in five children live within
walking distance of a park or playground. This play deficit is having
profound consequences for kids physically as well as mentally and
socially. Children desperately need a place to play every day in order
to be active and healthy. KaBOOM! is a national non-profit organization
dedicated to saving play. For 15 years, KaBOOM! has been fighting the
play deficit by ensuring there is a great place to play within walking
distance of every child.
Volunteers worked tirelessly from 8:30 a.m. to 2:30 p.m. today to bring
the kids' design to life, including moving 4,500 square metres of
safety surfacing by hand and assembling brightly coloured playground
equipment. Their efforts were rewarded with an official ribbon cutting
ceremony that followed once the playground was in place, led by Andrew
Bayfield and Len Koroneos. As a result of the work by Toronto
Community Housing, Canada Dry Mott's, Etobicoke's West Mall community
and KaBOOM!, local children and their families now get to play in a
2,500 square-foot new playground that includes features such as a
Spiral Slide, a Rock Climbing wall, an Adventure Bridge, a Vine Climber
and options to create an obstacle course by pressing buttons and
connecting pieces of equipment.
About Toronto Community Housing
Toronto Community Housing (www.torontohousing.ca) is Canada's largest social housing provider and home to more than
164,000 tenants with low and moderate incomes—about six per cent of the
City of Toronto's population. Toronto Community Housing employs 1,400
staff in a broad range of jobs, who deliver its mandate to provide
affordable housing, connect tenants to services and opportunities, and
work together to build healthy communities.
About Canada Dry Mott's Inc.
Canada Dry Mott's, is a leading beverage business marketing a wide range
of soft drinks, juices, teas, mixers and other premium beverages
throughout Canada. The company's portfolio includes Canada Dry, Mott's
Clamato, Dr Pepper, Crush, Mott's Fruitsations, Schweppes, Orangina,
Mott's Garden Cocktail and Mr. & Mrs. T mixers among other brands.
Based in Mississauga, Ontario, Canada Dry Mott's is a subsidiary of Dr
Pepper Snapple (NYSE: DPS), one of the leading refreshment beverage
businesses in North America. For more information, please visit www.canadadrymotts.ca.
About Let's Play
Let's Play is a community partnership led by Dr Pepper Snapple Group
(NYSE: DPS) to get kids and families active nationwide. The first Let's
Play initiative is a $15 million, three-year commitment to KaBOOM!, the
national non-profit that's saving play. Together, through Let's Play,
DPS and KaBOOM! will build or fix up 2,000 playgrounds by the end of
2013, benefiting an estimated five million children across North
America. For more information, visit Let's Play on Facebook at www.facebook.com/letsplay or online at www.LetsPlay.com.
KaBOOM! is the national non-profit dedicated to saving play. Children
today spend less time playing outdoors than any previous generation, a
fact that is having disastrous consequences on their health,
achievement levels, and overall well-being. To fight this Play Deficit,
social entrepreneur Darell Hammond founded non-profit KaBOOM! 15 years
ago in Washington, D.C. with a vision of creating a great place to play
within walking distance of every child in America. Since then, KaBOOM!
has mapped over 85,000 places to play, built more than 2,000
playgrounds, and successfully advocated for play policies in hundreds
of cities across the country. KaBOOM! also provides communities with
online tools to self-organize and take action to support play on both a
local and national level. Hammond chronicles the founding of the
organization and the importance of the cause of play in his The New York Times Best Seller KaBOOM!: How One Man Built a Movement to Save Play. The book details how businesses and communities can work together to
save play for children across the country. All author proceeds support
KaBOOM!. Headquartered in Washington, D.C., KaBOOM! also has offices in
Chicago and San Mateo, Calif. For more information, visit www.kaboom.org.
Image with caption: "Andrew Bayfield, Senior Vice President of Canada Dry Mott's and Len Koroneos, Toronto Community Housing's CEO (interim), stand in front of a brand new, safe playground built by more than 200 volunteers in just six hours today in Etobicoke's West Mall community. The playground, built in partnership with non-profit organization KaBOOM!, is part of part of Let's Play, a community partnership led by Canada Dry Mott's and its parent company Dr Pepper Snapple Group to get kids and families active. (CNW Group/Canada Dry Mott's Inc.)". Image available at: http://photos.newswire.ca/images/download/20110928_C7140_PHOTO_EN_4010.jpg
SOURCE Canada Dry Mott's Inc.
For further information:
Sinead Canavan, Toronto Community Housing, 416-891-8665, firstname.lastname@example.org
Alison Bing, Canada Dry Mott's, 905-755-3640, email@example.com
Mike Vietti, KaBOOM!, 785-320-2137, firstname.lastname@example.org