"Let's Play, Let's Build": FIFA and SOS Children's Villages score goals that really count!

    TORONTO, Aug. 14 /CNW/ - FIFA and its long-standing charity partner SOS
Children's Villages are proud to announce the success of their latest joint
campaign, "Let's Play, Let's Build," the official charity campaign of this
year's FIFA U-20 World Cup in Canada.
    To date, the campaign has surpassed its goal of USD 2 million and raised
a total of USD 2.12 million, which will be used to combat the growing HIV/AIDS
crisis in southern Africa by creating new facilities for orphaned and
abandoned children.
    "I am delighted with the tremendous success of our campaign with SOS
Children's Villages Canada," said FIFA President Joseph S. Blatter. "'Let's
Play, Let's Build' perfectly captures the spirit of solidarity that makes the
beautiful game such a powerful beacon of hope and it fully reflects FIFA's
mission to 'develop the game, touch the world, and build a better future'. For
the Game. For the World."
    The United Nations estimates that one child is orphaned by HIV/AIDS in
sub-Saharan Africa every 15 seconds, leaving an unprecedented generation of
children without parental support.
    "The real winners of the FIFA U-20 World Cup 2007 are the children who
will benefit from this campaign," said Richard Pichler, Secretary General of
SOS Children's Villages International. "Canadians can be proud that they have
been part of this fantastic initiative to give hundreds of children in
southern Africa a second chance at life and hope for the future."
    The funds raised for "Let's Play, Let's Build" will go towards building
homes and creating outreach programmes in southern Africa for orphaned and
abandoned children. Among the construction plans is a new SOS Children's
Village in Namibia, which will include a kindergarten and a
family-strengthening programme. A similar programme will also be established
at an SOS Children's Village in Rustenburg, South Africa.
    Donations to SOS Children's Villages can still be made by visiting
www.LetsPlayLetsBuild.ca. The interactive website allows individuals, groups
and corporations to create their own customised donor page, where they can set
a financial goal and keep track of their progress.
    The relationship between FIFA and SOS Children's Villages is a natural
fit. Football often plays a positive role in SOS Children's Villages by
contributing to the physical and social development of children. It can also
teach children sharing and teamwork skills, build confidence, strengthen
peer-group relationships and give them a sense of safety and security through
regular activity.
    2007 marks SOS Children's Villages' twelfth year of cooperation with
FIFA, which reached its height last year with the "6 villages for 2006" joint
campaign that was organised in association with the 2006 FIFA World Cup
Germany(TM). The amazing USD 25 million that campaign raised has since made it
possible to build six new SOS Villages in Brazil, Mexico, Nigeria, South
Africa, Ukraine and Vietnam.

    About SOS Children's Villages
    SOS Children's Villages is an independent, non-governmental social
development organisation which has been working to meet the needs and protect
the interests and rights of children since its foundation in 1949 in Austria.
Operating in 132 countries, SOS Children's Villages provides long-term
family-based care for more than 65,000 children who have been orphaned,
abandoned or whose families are unable to care for them. To help prevent child
abandonment, and to aid families struggling within a cycle of poverty and
disease, SOS Children's Villages supports another 600,000 children and their
families through family-strengthening programmes and educational, medical and
social outreach initiatives.

For further information:

For further information: Christina Herancourt, NATIONAL Public
Relations, Email: cherancourt@national.ca, Tel: (416) 848-9862; Kelsey Lemon,
Project Leader - Official Charity Campaign of the FIFA U-20 World Cup Canada
2007, SOS Children's Villages Canada, E-mail: k.lemon@soschildrensvillages.ca,
Tel: (613) 232-3309, 1-800-767-5111 (Ext. 21)

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